Explore the past, present and future

While it may seem over the top or from a galaxy far, far away, space marketing is an emerging trend that offers a unique opportunity for companies to reinvent themselves and promote their products and services outside the physical confines of planet Earth. In fact, Morgan Stanley recently estimated that by 2040, more than $ 1 trillion of revenue could be generated through the global space industry. Forward-thinking brands and commercial companies recognize opportunity, embrace innovation, and explore legitimate ways to take off into space.

These first unknown companies in space will transform the way companies do business and the way people perceive space and its elements. Space marketing involves unique experiences and encounters that long-standing companies and previous generations have never envisioned. Space Marketing goes beyond the marketing plans of any company and connects with a target audience through fantasy, fascination and the future at hand.

The past: how the journey began

Businesses have defied gravity and run promotions since before the turn of the 21st century. NASA has the credit for paving the way in the early 1960s to invest in space marketing efforts. In 1986, Pepsi paid $ 5 million to place a replica of an oversized Pepsi can outside the Russian Space Station. In 2000, Pizza Hut placed its logo on a Russian Proton rocket bound for the International Space Station. A year later, with the guidance of food scientists and in collaboration with Russia’s space program, Pizza Hut became the first company in history to deliver a freshly baked, vacuum-sealed Personal Pan Pizza to the Space Station. International.

Pizza Hut has not only invested more than $ 500 million in new research and marketing initiatives, but has positioned itself as another global option when it comes to fresh taste, efficient delivery, and product sustainability. The world leader in the $ 25 billion category, Pizza Hut has more in store for the future when it comes to Space Marketing and quality food delivery anywhere in the world and across the universe.

The present: a small step for a brand, a big leap for Brandkind

Space development continues around the world as technology advances, satellites and space companies become automated and unfathomable advances occur. It may come as no surprise that one of the forerunners in the pursuit of promotion in space is SpaceX CEO Elon Musk. Tesla’s founding entrepreneur has been proactive and productive in the early stages of space marketing. On February 6, 2018, a Tesla Roadster went into orbit, an unprecedented event that plunged an electric car into outer space. Musk’s additional efforts include launching rockets and shuttles, conceptualizing a space-oriented resort at SpaceX’s new launch site, Boca Chica, and finally making his way to Mars.

With less human traffic and tighter shopping habits this year especially, brands have preserved budgets and minimized high-cost commercials, outdoor advertising and in-store initiatives. It is the ideal time and the last moment of your life to explore each and every option. Toshiba, Red Bull, Under Armor and Estee Lauder comprise other space-minded companies seeking to promote and position their products beyond Earth’s atmosphere.

Estee Lauder “took a small step to their brand and a big leap for brandguy. “For a similar price you’d pay a prominent influencer for a custom campaign, the beauty and cosmetics giant has partnered with NASA to deliver and develop images of its International Space Station Advanced Night Repair skin serum. with planet Earth in the background. Talk about a product that is out of this world!

The $ 128,000 w photo shootI will replace any such post on social media and Lauder agrees to sell one of his sky-shot space facial products for charity. According to NPR, Estée Lauder paid $ 17,500 an hour for astronauts to take photos and videos of their skincare serum in space. NASA has reserved 90 hours of crew time for commercial and marketing activities like this one. What appears to be different, are astronauts becoming content creators and creative directors, or even influencers?

Look towards the future

With the rise of Artificial Intelligence (AI) and Augmented Reality (AR) and Virtual Reality (VR), we are essentially already in cyberspace moving closer to making Space a legitimate space. space where brands can choose to advertise.

Visionaries are already planning promotional tactics beyond planetary measures for the 2022 World Cup in Qatar. Imagine if a company could display its brand from high in the sky for many of the world’s viewers to see through their smartphones or augmented reality glasses. Businesses should go the extra mile and brainstorm boundless marketing concepts aligned with outer space. If brands can combine rocket launches with product launches, consumers will be impressed by the creative content and sell themselves in the prominent and powerful path ahead of space marketing.

Realists and traditionalists say that conventional advertising in the space will be gradual and rare with such high cost requirements and reliance on continuous technological advances. Industries must evaluate the cost-benefit analysis, physical distribution, and sustainability of promotional products and accessories by analyzing opportunities that outweigh the planet and overshadow conventional communication. However, many creative thinkers and advertising leaders agree that space marketing can captivate pop culture and spawn a new philosophy for product placement. The ultimate hope is that brands see the potential and partner with global space organizations like NASA to bear some of the expense. It’s an exciting and unprecedented new frontier for corporations to travel. When (not if) it becomes more prevalent, brand awareness will skyrocket, impressions will be impossible to scale, and billions of eyeballs will be on board to witness. The space race has officially begun and the first few participants to pay to play will capitalize on and capture all the glory.

How can this new frontier of marketing catapult brands to think out of this world?