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Samsung remains the most popular smartphone brand with China’s Xiaomi knocking Apple out of the top three, according to Gartner.
Samsung launched the Galaxy S20, Galaxy S20 +, and Galaxy S20 Ultra in February, and followed up with the Galaxy Note20 and the flagship Galaxy Note20 Ultra smartphone in August. It subsequently launched the Galaxy Z Fold2 and a low-priced flagship smartphone, the Galaxy S20 Fan Edition.
Samsung had 80.8 million smartphone sales (22 percent market share). Unsurprisingly, Huawei lost market share due to the US trade ban, with its worldwide sales dropping from 65.8 million phones sold in 2019 to just 51.8 million.
Gartner claims that the smartphone world is recovering from the early days of the coronavirus pandemic. It reveals that Xiaomi surpassed Apple in phone sales during the third quarter of 2020, going from 32.9 million phones the previous year (8.5 percent of the market) to 44.4 million (12.1 percent) in three quarters. Apple also gained market share, but its 40.6 million iPhone sales were a slight drop from 2019.
“Consumers are limiting their discretionary spending even as some lockdown conditions have started to improve,” said Anshul Gupta, Gartner senior research director. “Worldwide smartphone sales experienced moderate growth from the second quarter of 2020 to the third quarter. This was due to the pent-up demand from previous quarters. “
Third-quarter sales were still down 5.7 percent, but that’s much better than the 20 percent drops in the first and second quarters of the year.
‘Near normal’ conditions in China helped restore production, and there were also signs that markets were reviving in Asia-Pacific and Latin America.
Xiaomi was ahead of Apple due to a variety of factors: It benefited from improving economic conditions in China and took advantage of Apple’s decision to delay the launch of the iPhone 12 until October, prompting the US-based company To miss its usual September increase. .
Oppo, another Chinese manufacturer, is the fifth largest smartphone supplier, with 8.2 percent of the market share.
