How is the Global Fund (RED) impacting 180 million lives?

Shutterstock

Most people think that (RED) is just a color, but in reality, it is also the name of a Global Fund, a non-profit charity that collaborates with our favorite brands such as Apple, Nike, American Express (UK United Kingdom), Apple Inc., The Coca-Cola Company, Starbucks, Converse, Electronic Arts, Primark, Gap, Armani, Hallmark (USA), Beats Electronics, Balenciaga, etc., and launches (Product) RED so that these brands raise money to help people with AIDS. and COVID-19 around the world.

The Global Fund is known for donating 100% of its money generated by the sale of its products (RED) to fund HIV / AIDS programs and now also extends it to treat victims of COVID-19. The contribution to this RED campaign is used to help people affected by HIV in Ghana, Lesotho, Rwanda, South Africa, Swaziland, Tanzania, Kenya and Zambia. Over a decade this RED campaign has raised around $ 650 million, so this is definitely making a big difference!

“Where you live shouldn’t determine if you live,” says Bono Shriver, co-founder of (RED). 38 million people worldwide are living with HIV, 26 million people living with HIV in the sub-Saharan Africa region alone, and 400 babies are born with HIV each day. Over the years (RED) has impacted 180 million lives supporting them with grants from the Global Fund, serving in 8 countries giving 100% of the money raised by its associated companies to fight against two pandemics: HIV / AIDS and COVID- 19. You have the option of choosing the cause to which you want to donate your money.