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Animal Crossing: New Horizons‘The popularity has inspired people to use the lifestyle simulator in all sorts of novel ways, such as becoming a marketing tool for businesses and organizations. So on Wednesday night, along with the game’s big winter update, Nintendo released some new guidelines for organizations looking to make the game successful.
There are things you can expect: you cannot, for example, do anything that could be considered offensive or vulgar. Rules like these, Nintendo says, are intended to “preserve the experience of the millions of people who enjoy the game recreationally.”
And then there is this:
Also refrain from introducing politics into the Game.
Interestingly, the new content guidelines also say that Animal Crossing cannot be used “as a marketing platform that directs people to activities or campaigns outside of the game (including directing people to a sales page, distributing coupons , giveaways, giveaways, require consumers to follow network service accounts, collect customer information, or other inviting activities) “.
Polygon reached out to Nintendo for clarification, but based on the most direct reading of these rules, things like using Animal Crossing for a political campaign that encourages people to come out and vote, as Joe Biden’s campaign did earlier in the year. year, they are no longer allowed. Groups that break these rules, Nintendo says, could be asked to stop broadcasting their content, if they are not completely banned from “future commercial use of the Game.” Given that Joe Biden has already won the election, some of these consequences could be moot.
Still, Polygon has reached out to Joe Biden’s team to see if Nintendo has reached out to the new rules. For now, the Biden Island dream address is still active; We were able to visit her on Wednesday night.
Joe Biden, of course, is not the only person who has used Animal Crossing as a marketing tool, or even as a vehicle for politics. Previously, the game had been adopted by Chinese players to organize protests in the game, used as a virtual meeting place for Black Lives Matter rallies, and used by politicians such as US Representative Alexandria Ocasio-Cortez to make “house calls.” . Under the new rules, some of these things may no longer be allowed, at least if you represent a company, organization or group.
Well, unless you have the blessing of Nintendo. The rules also say: “Any commercial use of the Game that exceeds the rules set forth in this document will be permitted only with the express, separate written permission of Nintendo.”
