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Newly acquired Bethesda, Microsoft is apparently in talks to buy some studios in Japan, Bloomberg reported: “Various Japan-based game developers, small to large, said [Microsoft] approached them to buy their businesses. “The developers in question wished to remain anonymous, but this is reflected in a statement Xbox CEO Phil Spencer made last year that” it would be nice if we found an Asian studio. , in particular a Japanese study “.
Microsoft is in an unenviable position in Japan. According to Famitsu, only 0.1 percent of this year’s console sales in Japan have been for Xbox One. But both the Xbox Series S (small enough to fit into narrow Japanese living rooms) and Xbox Game Pass could help them improve their position in the third largest video game market in the world. If they bought outright, say, Platinum Games, that wouldn’t hurt either. (Although rumors of Micorosoft buying Platinum have been rejected by studio director Atsushi Inaba in the past.)
As the report concludes, even though China and the US are the biggest video game markets these days, Japan is the largest based on per capita spending. And that will surely appeal to the company that has already acquired Mojang, Double Fine Productions, inXile Entertainment, and Obsidian, and according to CEO Satya Nadella, it’s not done yet.
