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Activision Blizzard is looking to make a big push in the world of mobile gaming.
According to a report from Gamasutra, Daniel Algre, director of operations and president of Activision Blizzard, spoke out on where the company wants to extend its reach to mobile platforms.
This would allow Activision Blizzard’s large number of franchises to be available on “billions of mobile devices that are available right now,” Algre said.
He continued: “That is by far our biggest opportunity and we are investing significantly to capitalize on it,” with a view to bringing “all of our franchises to mobile devices over time.”
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We just passed the first anniversary of the launch of Call of Duty: Mobile, which has been a great success for the company; in fact, during a special in-game birthday celebration event, CoD: Mobile had one of its strongest weeks since launch.
It was released in 2019 and the free game has been downloaded more than 300 million times worldwide, according to Activision President Robert Kostich.
As mobiles become more powerful, so does the prospect of translating console games in a meaningful way.
With the success of CoD: Mobile in mind, it’s easy to see why the company would want to focus on the mobile gaming market, bringing even more titles to another platform.
Gamasutra reports that Activision President Kostich spoke about the success of Call of Duty: Mobile and targeting China as a new market: “In terms of future growth, we still see great potential for Call of Duty: Mobile. China obviously we believe can become a significant contributor to our overall franchise revenue. ”
Kostich also said the company would also look to Mexico and Brazil, as they are “the top five markets for us in terms of facilities and revenues.”
It was revealed in September, thanks to a job listing from Activision, that Call of Duty: Warzone, the free-to-play Battle Royale game, could be coming to mobile devices. This job listing (which now appears to be complete) indicated that the company wanted someone who could translate the console version of Warzone to mobile devices.
This, along with Activision’s acquisition of Candy Crush developer King in 2016, shows a company ready to bet on mobile games. King is also creating the new Crash Bandicoot: On the Run, which is a Temple Run-style game set in the world of Crash Bandicoot.
