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The steep falls are in line with the bad luck of other award shows in recent months.
The Billboard Music Awards suffered a fate similar to other recent award shows Wednesday night, falling to record lows.
The NBC show’s broadcast achieved just 3.71 million viewers and a rating of 0.8 among adults ages 18 to 49, a decline of more than 50 percent on both measures of the 2019 show (8 million viewers and 2.1 on the key ad demographic). The award declines, delayed for 5 1/2 months due to the coronavirus pandemic, are in line with double-digit losses from the Emmy Awards, ACM Awards and MTV Video Music Awards.
Elsewhere on Wednesday, Fox’s The Masked Singer It grew week by week, scoring 1.7 on the 18-49 show and 6.49 million viewers, its second-best rating of the season so far and a primetime peak in both measures. I can see your voice (1.1, 4.06 million) slipped a bit since his last outing two weeks ago.
Fox News had another strong night with Tucker carlson tonight (5.85 million viewers), Hannity (5.43 million) and The Ingraham angle finishing second, third and fourth overall in primetime viewers. CBS ‘ Older brother (1.0 at 18-9, 4.19 million viewers) was pretty stable, but The surprising race (0.7, 3.58 million) was released in significantly fewer numbers than its last season in April 2019 (1.2, 5.74 million).
The baseball league championship series continued to underperform last year: the primetime American League series on TBS drew 2.72 million viewers, while a late-afternoon National League game on FS1 averaged 2.09 million.
The Billboard Music Awards are produced by Dick Clark Productions, which shares a parent company with The Hollywood Reporter.
Check THR.com/Ratings for more news and rating numbers.
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