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Apple Inc (NASDAQ: AAPL) is extending some Apple TV + subscriptions, which will expire in the next three months, until their February billing date, TechCrunch reported Thursday.
What happened: The subscriptions, valid for one year, were included with Apple TV + purchases last year and were scheduled to expire in November.
The Cupertino-based tech giant is reportedly extending subscriptions due to the ongoing COVID-19 pandemic, which could lead to further lockdowns.
Subscribers who join before November 1 will get a credit of $ 4.99, the current monthly cost of the service, for November, December and January, according to TechCrunch.
Because it is important: Apple TV + launched in November last year, and the consumer electronics company has been constantly looking to improve content to match rivals such as Netflix, Inc. (NASDAQ: NFLX), Amazon.com Inc’s (NASDAQ: AMZN) Prime Video and the Walt Disney Company’s (NYSE: DIS) Disney +.
Current programming includes shows like “Oprah’s Book Club” and Jennifer Aniston’s “The Morning Show.”
Price action: Shares of Apple traded 0.26% higher at $ 115.27 in the after-hours session Thursday and closed virtually unchanged.
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