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A handful of publishers are facilitating software price increases with the next new generation of consoles, including Sony, but what about Xbox?
In an appearance on the Real Deal podcast, GM of Xbox game marketing was asked if Microsoft would embrace the $ 10 price increase that publishers like Take-Two, Sony and Activision have recently introduced for a small handful of titles. next generation.
Greenberg did not outright confirm or deny whether original Xbox games would eventually cost $ 70, instead suggesting that the Xbox model meant that a price increase for individual games would not affect users in their ecosystem as much due to features like Game Pass and smart delivery.
“The price of games is a very complex question to answer,” he said. “Because in the old days, all games were released at one price and that was it. But we released Ori and the Will of the Wisps at $ 30, and Gears Tactics is a new title that launches this holiday and launches at $ 30. 60. State of Decay 2 launched at $ 40. So there is no simple answer to that, except to say that Tactics are launching it at $ 60.
“I think what you’ve seen in the industry, with a couple of notable exceptions, is that most people (Assassin’s Creed: Valhalla is $ 60, Cyberpunk 2077, Dirt 5). I don’t see it. There are some exceptions. Of The titles we’ve seen in, particularly for sports games, where they’re coming out before the next generation and don’t have smart delivery, include the Gen 9 version and charge you more.
“It’s a different approach, and they have the right to do what they want with their pricing. But for us, we’ve really taken a fan-centric approach, first with Smart Delivery and most importantly, you get all of our games on the market. launch with Game Pass. So does the price of a game matter, if it’s included in your Game Pass subscription? “
Earlier this year, Take-Two revealed that it would charge $ 10 more for NBA 2K21 on PS5 and Xbox Series X than on the PS4 and Xbox One versions, which CEO Strauss Zelnick said “reflected the quality of the experience.”
This was followed by a similar, albeit more complex, price increase for Call of Duty: Black Ops Cold War, and $ 70 pricing from Sony on the launch of exclusive titles Destruction All Stars and Demon’s Souls.
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