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“I think the demand will exceed our entire supply during the year. Remember, we are also going to suffer a double whammy. The double whammy is the holiday season. Even before the holiday season, we were doing incredibly well, and then add the ‘amp factor’, and then add the ‘holiday amp factor’, and we’re going to have a really great Q4 season. “
With “Ampere,” the CEO was, of course, talking about the NVIDIA Ampere architecture. If you recall, the RTX 3080 is the brand’s first Ampere GPU, and it promises significant performance improvements around real-time ray tracing. The launch of the $ 699 card caused great excitement, so much so that the company’s website crashed and the 3080 sold out almost as soon as it was available. NVIDIA had to apologize for not being prepared to deal with the “unprecedented” demand.
The company apologized again before pre-orders for the RTX 3090 began, knowing that it would not be able to keep up with demand due to the limited supply it had on launch day. NVIDIA also delayed the launch of the $ 499 RTX 3070 in order to stock up on the card before selling it and avoid a repeat order chaos for the 3080 and 3090 models.
During the press conference, Huang clarified that the cards have a demand problem, not a supply problem. The company has promised in the past to work with its manufacturing partners to increase its supply in the coming weeks. He said:
“The 3080 and 3090 have a demand problem, not a supply problem. The demand problem is that it is much higher than we expected, and we really expected a lot.
Retailers will tell you that they haven’t seen a phenomenon like this in over a decade of computing. It goes back to the good old days of Windows 95 and Pentium, when people were crazy to buy these things. So this is a phenomenon we haven’t seen in a long time, and we just weren’t prepared for it.
Even if we knew about all the demand, I don’t think it is possible to have increased that fast. We are rising very, very hard. Yields are great, product shipping is fantastic, it’s selling out instantly. I really appreciate it, I just don’t think there is a real problem to solve. It is a phenomenon to observe. It’s just a phenomenon. “
