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Bottom line: People continue to adopt mobile apps and spend more money than ever on in-app purchases. Apple’s App Store still dominates in terms of overall revenue, while Google Play Store is still king when it comes to app download volume.
Global consumer spending on mobile apps continues to grow, and the latest SensorTower report reveals that people have made 36.5 billion installs that generated $ 29.3 billion on the Apple App Store and the Google Play Store. Compared to the same period last year, that’s 23 percent more installs and 32 percent more revenue generated primarily as a result of rapid adoption of digital services.
Both app stores saw significant growth, but the App Store generated nearly double the revenue of Google’s Play Store, while the latter saw the largest absolute gain in terms of app installs. This is despite the fact that Android has 74.5 percent of the global market share, while iOS has the remaining 25 percent.
Spending on mobile games has been the biggest driver of revenue growth for both stores in the second quarter, and that trend continued into the third quarter with an increase of 26.7 percent to $ 20.9 billion. More than half of this revenue came from iOS users, who spent a total of $ 12.4 billion on in-game purchases.
TikTok remains the most downloaded app across both stores, and was the highest grossing non-game app in the third quarter, followed by streaming apps like YouTube and Disney +, as well as dating apps like Tinder. TikTok is currently banned in India, previously one of its fastest growing markets, and it also faces an uncertain future in the United States as it struggles to appease the Trump administration.
SensorTower analysts believe that the fourth quarter will see new trends emerge as some of the apps that have seen an increase in adoption as a result of the pandemic will become essential for many people, with notable examples such as mobile laundry apps, groceries and meditation.
