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The #stophateforprofit campaign started in June, and after a successful Facebook ad boycott, they came back with another week of action.
If you’ve been on social media recently, you’ve probably heard everyone talk about the Stop Hate For Profit campaign. September 14 marked the beginning of a week of action, and many celebrities and individuals are participating in a Facebook and Instagram ‘freeze’.
But what exactly is Stop Hate For Profit and what are they campaigning for?
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What is the #stophateforprofit campaign?
Stop Hate For Profit is an ongoing campaign urging social media platforms to be accountable for hate on their platform, which means they must prioritize people rather than profit.
The campaign argues that Facebook mishandles its content, allowing a lot of hate speech, racism, anti-Semitism, bigotry, and misinformation to spread on its site, and does not remove this content, as it receives many visits, which essentially bring more. profit.
The campaign was started by a group of American civil rights groups in June 2020 after the death of George Floyd. Color of Change and the NAACP joined forces to create the campaign, arguing that: “Facebook allows racist, violent and verifiably false content to run rampant on its platform.”
An advertising boycott was carried out in July #stophateforprofit
In July 2020, Stop Hate For Profit carried out its first major Facebook boycott in an attempt to get its message across.
Facebook has eight million advertisers, all of whom help Facebook make money by paying the social media site to advertise there. Many of these advertisers chose to boycott Facebook and agreed to advertise entirely from the site.
More than 1,000 advertisers joined the boycott, including Verizon, Unilever, Honda America, LuLuLemon, Levi Strauss, Birchbox, Coca Cola, Ben and Jerrys, The North Face, and many more.
The week of action #stophateforprofit
Starting September 15, 2020, Stop Hate For Profit is completing a ‘week of action’ to further demand that Facebook change the way they handle their content.
Everyone can participate, and Stop Hate For Profit has summarized information on their website: “To participate, we ask that you join us as we post a specific message each day about the damage Facebook has inflicted on our society and the importance of voting. . “
On Wednesday September 16, #stophateforprofit urged people to join a 24-hour ‘freeze’, which means not using Facebook or Instagram at all for the entire day.
Kim Kardashian joins the ‘freeze’
Many celebrities are also joining the ‘freeze’ as they refuse to post to Facebook or Instagram for the full 24 hours.
One of the biggest celebrities to participate is Kim Kardashian, who said in a Twitter statement Tuesday:
“I love being able to connect with you directly through Instagram and Facebook, but I cannot sit back and remain silent as these platforms continue to allow the spread of hate, propaganda and misinformation, created by groups to sow division and divide America. just to take action after people die.
Then he continued:
Misinformation shared on social media has a serious impact on our elections and undermines our democracy. Please join me tomorrow when I will “freeze” my Instagram and FB account to tell Facebook that #StopHateForProfit. “
Other celebrities joining the ‘freeze’ include Katy Perry, Naomi Campbell, Demi Lovato, Leonardo DiCaprio, Jennifer Lawrence, and Ashton Kutcher.
In other news, Jameela Jamil responds to claims that she was ‘calling’ Kim Kardashian after the Skims scandal.
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