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It seems that Nintendo is once again manipulating the offering of its games. This time it’s an objective business decision to sell more digital copies on your eShop network, where you keep 100% of the revenue.
Nintendo, like any other game maker, wants to sell most of its games digitally. There are no manufacturing or shipping costs with digital technology, and Nintendo keeps 100% of all proceeds from game sales of proprietary titles sold in the store. It is a win-win.
This first digital plan is one of the main reasons why Super Mario 3D All-Stars will only be sold for six months. After six months, the game will be digitally and physically discontinued. Now, in an effort to drive more digital sales, Nintendo is apparently restricting the stock of retail copies of Super Mario 3D All-Stars. Some UK retailers even cancel all pre-orders and confirm that Nintendo is shipping a “woefully low” supply of the game.
In short, it’s the NES Classic Edition situation again. Nintendo offers you practically no other option to buy the game, except on digital platforms.
“We have just been notified of our allocation of Super Mario 3D All-Stars and it is sadly short. We will not be able to fulfill your order on launch day. Nintendo and its UK distributors cannot assure us that further stock will be available after launch. , so we have canceled all pre-orders. “British retailer Base told consumers in an email.
Other retailers like Amazon have the copies were completely sold out.
So why is Nintendo doing this? It’s an artificial manipulation of game sales over a three-quarter period. Here is a full explanation about Nintendo’s game plan.
They not only want to ensure that more games are sold during the sixth month period, no doubt to help increase their software sales figures, but also to ensure that digital earnings continue to rise.
This is an interesting move. Nintendo already had its best Q1 in the Switch era, and game sales have reached record levels thanks to the stellar performance of more than 10 million Animal Crossing sales. But that’s not enough, and Nintendo wants to boost those numbers even more with a specific Mario remaster re-release.
Super Mario 3D All-Stars will be released on September 18, 2020 on Switch. Don’t expect to find a copy in the store. If you want, buy it online, and this is exactly what Nintendo wants.
