Samsung Expands Dominance in Domestic Smartphone Market in Q2: Report

Samsung Electronics Co. further expanded its dominance in the domestic smartphone market in the second quarter of the year, a report showed on Friday, thanks to strong sales of the Galaxy A budget line and the Galaxy S20 series.

Samsung accounted for a 67 percent market share in the April-June period in its own territory, according to industry tracker Counterpoint Research, an increase of 3 percentage points over the previous three months.

Apple Inc. ranked second with a 19 percent share, 1 percentage point more than the previous quarter, while LG Electronics Inc. remained in third place with a 13 percent share, 3 percentage points less than in the previous quarter. first trimester.

Apple’s iPhone SE, released in May, was the best-selling smartphone model in the second quarter of 2020 in South Korea, followed by Samsung’s Galaxy S20 Plus and S20 devices.

Half of the top 10 best-selling smartphones in the second quarter were Samsung’s Galaxy A models, according to Counterpoint Research, indicating that local consumers chose to buy budget phones amid the pandemic.

Sales of smartphones priced below $ 400 accounted for 45 percent in the second quarter, up from 33 percent a year earlier.

Counterpoint Research said that second-quarter smartphone sales in South Korea were up 9 percent from the previous quarter, but were 8 percent less than the previous year. (Yonhap)