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As the most realistic design configurator ever created, the Lucid Configurator features ray tracing technology, which is the same technology that is harnessed in advanced video games to bridge virtual and physical worlds. A truly mobile first experience, the configurator is deployed and streamed from the cloud. This allows the customer to choose from a number of interchangeable CaliforniaInspired backgrounds, complete with lifelike features like moving waves and chirping birds, as they build their Lucid Air on any device. The entire solution is built using equally advanced techniques. In fact, the Lucid Air digital twin model is created from data developed in the car’s design, which means that the configurator can be instantly updated as new features, colors or materials become available.
Lucid Motors worked with ZeroLight to seamlessly integrate each stage of the customer journey into a consistent end-to-end experience that blurs the lines between an online and in-store experience, making it possible to personalize customer interactions in time. real. By linking each stage in this way, Lucid Motors customers can enjoy the luxurious one-on-one studio experience online through “Lucid Live Studio,” a shared configuration solution powered by ZeroLight’s Concierge product, which it will be the world’s first implementation of this technology in any automotive application. This cloud-based solution digitally reflects the sales experience in person, without relying on screen sharing. It allows a customer to interact with a car from the comfort of their home while a sales representative virtually guides them through its key features and configuration options.
“Lucid Air ushers in a new era of luxury mobility that offers a clearly elevated level of integrated design and technology,” he said. Derek Jenkins, Vice President of Design, Lucid Motors. “We have created a customer experience that reflects this progress in every way and, in partnership with ZeroLight, we have created an exceptionally rich journey where the customer has the freedom to explore, configure and purchase Lucid Air on their own terms, at any time, on any device. ”
Together, Lucid Motors and ZeroLight have created a unique network of innovative, personalized and visually stunning experiences that are seamlessly integrated through the cloud. Photorealistic images and interactive experiences bring Lucid Air to life at every touch point. Using ZeroLight’s cloud-based 3D visualization platform, Lucid Motors is able to deliver unmatched real-time graphics both online and in its Studio showrooms. Online, the customer can use the Palette and Palette + configurators developed by ZeroLight, which allow the exploration and configuration of the vehicle on any device with the highest quality. After moving from the store to one of Lucid’s studios, customers can use a 4K Virtual reality configurator to finalize your choices. In each of these solutions, Lucid Motors was able to implement a number of unique ZeroLight innovations, including the world’s first cloud-based ray tracing rendering, the world’s first cloud-rendered volumetric video environment, and the world’s first multi-user. , the world’s multi-user. -VR experience by car.
“This is the world’s most advanced car buying journey, the benchmark against which all car buying experiences will now be compared. By bringing Lucid Motors’ vision to life, we have demonstrated how 3D visualization based on the cloud can transform decades-old sales structures and modernize every aspect of the buying process. With the cloud, we are reshaping the way the world buys cars, “he said Darren jobling, CEO of ZeroLight.
Customers can also choose to have their information used to create and tailor individual sales experiences and produce personalized visual content, including images, videos, and interactive customer pages, on demand using ZeroLight’s SpotLight Suite platform. This constant retail ecosystem makes hyper-personalization a standard feature on every Lucid Air purchase.
About ZeroLight
ZeroLight is a cloud-based 3D visualization specialist providing automotive configuration and content production solutions for the automotive industry. Designed to improve touch points throughout the vehicle buying journey, these globally scalable solutions provide competitive advantages to customers by generating engagement, higher specification sales, and lower content production costs. For more information on ZeroLight, visit zerolight.com
SOURCE ZeroLight
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