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The Academy of Motion Picture Arts and Sciences sent waves to the industry Tuesday with the announcement of new diversity and representation requirements for the best film beginning in 2024. The Academy’s Executive Director, Dawn Hudson, and President David Rubin spoke. along with producer DeVon Franklin and Paramount director Jim Gianopulos. with Variety about new initiatives and why they are so important.
One Hudson enthusiast said this was “meeting the A2020 goal.”
But the announcement was met with strong criticism from some observers. A member of the Academy’s writing branch, who asked not to be named, says Variety“This does nothing for the Hollywood industry except stifle the creative process with checkboxes and no art movement.” The member continued, “This is the city where you have to pay your dues and wait for your big break. What are people going to think now when they got the job just because it turned out to be the right culture or color? “
Gianopulos shared the confidence in the initiative. “The governors they have elected and the board have a deep understanding of the essential and most creative freedom in film,” he said.
One criticism from journalists and colleagues is that the guidelines don’t go far enough, and another is that smart award strategists and studio moguls could exploit the new system to keep things as they are.
The Academy quartet was also asked about the data related to this initiative and how many films in the 92-year history would not have reached the threshold under these new guidelines. “We looked at it,” Rubin said, but he didn’t give the definitive number of how many movies wouldn’t have made the cut.
Hudson specified: “We don’t want the minimum to be reached. We want them to meet all of these thresholds. “
Rubin, a two-time Emmy-winning casting director, explained: “This is an effort to move from intention to objective progress.”
Franklin, who co-led the working group with Gianopulos, said he saw this change as “progress and progress.” He continued: “We are not looking to the past, we are looking to the future.”
Hudson said the effort will help create a channel for the movie business: “It’s about opening up our industry to everyone.”
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