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Amazon-owned live streaming platform Twitch revealed via blog post on Friday (September 4) that it will be shutting down its karaoke app, Twitch Sings, in January of next year.
Twitch claims that as of December 1, it will begin removing videos, clips, and highlights “as per our contractual obligations” from the app, which is currently licensed worldwide by around 180 music publishers.
The app will be closed, according to Twitch, because the company has “decided to invest in broader tools and services that will help support and grow the entire music community on Twitch.”
The timing of the Twitch statement is interesting, because it comes just when we learn that Spotify appears to be building its own karaoke feature in the app.
Spotify’s new and unreleased Karaoke Mode was first discovered by renowned reverse engineer Jane Manchun Wong, who uses her experience to research the code of various applications to see what companies are testing, today (September 3).
Manchun Wong has previously discovered Spotify features like video podcasts and virtual concerts.
Your discovery of Spotify’s Karaoke mode suggests the vocal level in the function will be adjustable. He has posted a screenshot of the secrets feature that lets you raise and lower voices.
Spotify’s informed entry into the app-based karaoke business makes perfect sense, with Tencent Music Entertainment’s (TME) WeSing app serving as a prime example of what can be accomplished in the space.
TME claimed last year that WeSing users generated 10 million recordings per day. WeSing reportedly accounts for 77% of China’s online karaoke user base.
TME also recently entered into a strategic partnership with Thailand’s largest record label and publishing company, GMM Grammy (GMM Music).
According to a press release, “With the help of WeSing, TME’s international online karaoke social community, the association will provide a more diverse music entertainment experience and interactive playback for music fans in Southeast Asia, and it will also take advantage of the greater potential of the music markets. in China and Thailand ”.
In other words, it appears that Tencent Music wants to boost WeSing in Thailand with the help of GMM’s editorial catalog, while GMM artists are poised for a more sustained push in China through TME’s services.
Amazon chief Jeff Bezos said at the House Judiciary Committee’s antitrust hearing in July that he did not know whether Amazon-owned Twitch pays royalties to artists for records played on the service.
However, Twitch has gotten closer and closer to the music business this year.
Last week, Amazon Music partnered with Twitch to bring the latter platform’s live streaming functionality into the Amazon Music app on IOS and Android, beating Spotify in launching a live streaming item in the process.Music business around the world
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