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Instagram and Facebook are testing a new feature that would further deepen the integration between the two platforms. As reported by The edge, Facebook is testing the ability to bring Instagram Stories directly to Facebook Stories.
The report explains that Facebook has long tried to encourage Instagram users to post their Instagram Stories to Facebook. This test is a significant expansion of these efforts and is currently available to a small subset of users.
In a pop-up window explaining the new feature, Facebook explains that “now your followers can choose to view your Instagram story from Facebook.” The company says that your Instagram followers who chose to link your account to Facebook and turn on this display setting will be able to see your Instagram story on Facebook, but people on Facebook who don’t follow you on Instagram can’t see your story. .
There is also a visual distinction, with Facebook stories with blue circles around them and Instagram with the traditional pink and orange circle around them. The images of this function were shared for the first time on Twitter by @ecwife.
What Facebook is really trying to emphasize is that nothing is changing about who can see your Instagram stories. Instead, this feature simply gives people who follow you on Instagram the ability to also see the same stories in the Facebook application. It is not clear how this feature is useful.
A Facebook spokesperson confirmed the testing of this new feature in a statement to Matt Navarra, adding that the function is fully enabled and respects all privacy settings:
We’re testing a new feature that gives people the option to view Instagram stories on Facebook, making it easy to see the moments of the people that matter to you, regardless of what app you’re using. To view Instagram Stories on Facebook, people must have their accounts linked and opt for the experience. This feature respects all privacy settings and people on Instagram can choose not to have their story visible on Facebook.
The Facebook spokesperson also confirmed that this is a “limited test” for now and that the company will be listening to comments from Instagram and Facebook users. What do you think of this feature? Would you choose to have your Instagram Stories automatically post to Facebook? Let us know in the comments.
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