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Apple’s iPhone 11 has reportedly been by far the best-selling smartphone of 2020 so far. According to a report by Omdia, a London-based tech research firm, the iPhone 11 outsold any other phone by a significant margin. Apple is said to have sold nearly 37.7 units of the iPhone 11, three times more than Samsung’s budget Galaxy A51 phone, which ranks second on the list.
Aside from the iPhone 11, Apple dominates the charts as all of its recent models, including the iPhone 11 Pro, iPhone SE, and iPhone 11 Pro Max, are in the top ten. Meanwhile, Samsung managed to secure just one position and the rest of the spots were acquired by China-based phone maker Xiaomi.
The first half of 2020 results are in stark contrast to last year’s list where four of Samsung’s phones were present, while only two iPhone models made their way into the top ten lists. Both lists, however, were led by Apple’s entry-level flagships.
Omdia’s investigation is in line with previous reports that Samsung’s phone business has had a disappointing year so far due to the pandemic. Last month, Gartner said that “among the top five smartphone vendors, Samsung experienced the biggest drop in sales, while Apple’s smartphone sales were almost flat year-over-year.” The fall of Samsung has reportedly even allowed Huawei to climb to pole position for the first time. Despite arriving in late September, the iPhone 11 was also the second best-selling smartphone in 2019 after its predecessor, the iPhone XR, according to Counterpoint Research.
In recent years, Apple has reoriented a part of its smartphone strategy to focus on low-cost products. In 2019, it launched the iPhone 11 at a starting price of $ 699, $ 50 less than the iPhone XR. It also updated its mid-tier iPhone SE earlier this year.
Additionally, according to Bloomberg, Apple plans to announce its next entry-level flagship phone in two sizes to offer budget buyers more options. It’s also said to be in the works: an affordable Apple Watch and a smaller HomePod. The report adds that unlike the rest of the smartphone industry, which is in decline, Apple has asked its suppliers to produce the same number of iPhones as last year.
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