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“Why is it trending?” It was tweeted more than half a million times in the last year. Twitter users clearly want to understand why something is popular and the company took note.
On Tuesday, Twitter announced I would develop the trends through pinned tweets and descriptions on trending topics.
Providing context around trends is accomplished through a combination of algorithms and human review. The algorithms select tweets that are not abusive, spam, or posted through fraudulent accounts. Then a representative tweet is pinned to a trend to show why users are talking about it. This feature has already been rolled out to Twitter for iOS and Android, and the company plans to bring it to Twitter.com as well.
The descriptions have yet to be implemented, but will be written by the Twitter curation team, who will comply with certain guidelines.
Here’s what pinned tweets and descriptions would look like:
(Image: Twitter)
Additional context on trends will be available in Argentina, Australia, Brazil, Canada, Colombia, Egypt, France, India, Ireland, Japan, Mexico, New Zealand, Saudi Arabia, Spain, the United Kingdom, the United Arab Emirates, and the United States .
“To bring more clarity to the conversation, we hope to add more context to more trends over time,” says Liz Lee, trusted partner on the product, and product manager Frank Oppong. “We need to improve trends and we will.”
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