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After a successful first sneaker season, Prada is once again joining adidas Originals for the second installment of the Prada Superstar, designed by Prada.
READ: PRADA FOR ADIDAS IS COMING
The Italian luxury house and sportswear giant propose a new version of the Superstar while reiterating the first expression of their partnership. Now only retailed, the iconic Superstar style is offered in a trio of new color combinations: Monochrome Black, White on Black, and Chrome Silver on White.
Designed for a new decade, with a new point of view, the updated Prada Superstar emphasizes the qualities shared by both brands: collaboration, innate respect for heritage, passion for the sport (of course, Prada made history earlier this year with the Raf Simons announcement joins Prada matriarch, Ms Miuccia Prada, ushering in a new era of collaboration). There is also the sports line Linea Rossa by Prada, and when it comes to respect for heritage, Prada is the benchmark.
There is also, of course, crafts. At the heart of both brands, the Prada Superstar sneaker, executed by the footwear specialists at Prada, fuses the lexicon of luxury with the language of performance sportswear in a shoe style that has always been, itself, unique and innovative.
THE SHOW THAT NEVER HAPPENED. THE SIMPLICITY OF PRADA IN A COMPLEX WORLD
First created in 1969, the unisex adidas Originals Superstar sneaker now carries the famous Made in Italy stamp, with its Italian origins heat stamped on the side, forever a marker of quality, along with dual Prada and adidas Originals logos. , which appear together. in the language of each pair.
However, the fundamental character of the Superstar remains unchanged: its Prada undertones are subtle, understated. That’s what happens with an icon: it remains a timeless element that does not require a redesign, but causes a reconsideration, and a very good one too.
The new Prada Superstar will be launched from September 8, 2020, through Prada boutiques and adidas flagship stores around the world, along with selected wholesalers. The range is also available through prada.com and adidas.com.
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