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In the last few months, there has been a lot of gossip about the launch of next-gen consoles. Both XBOX Series X and PS5 have been working on exclusive games that could be available once the consoles launch.
Multiple websites have tried to gain insight into the consoles to get an idea of release dates. The Black Friday sale is also only a couple of months away. And with the release of consoles still uncertain, fans don’t know what to expect this holiday season.
Will PS 5 and XBOX Series X launch in mid-November?
Various reports claim that both consoles could flood retail stores in November. But with the way things are right now, both Microsoft and Sony are looking to damage control to make the most of the holiday season.
Both XBOX One and PS4 were released in mid-November 2013. It might seem safe to assume that the same could happen this year. It all seems to be conjecture at this point because no official word has been provided.
The increase in the number of COVID cases is sure to affect global consumption patterns. This will require companies to employ marketing methods that have not been seen before.
Sources indicate that XBOX Series X could be released before PS5
Most sources are of the opinion that XBOX Series X will be released earlier than PS5. Microsoft has reportedly told its developers to prepare for a release in the first week of November. This will give Microsoft enough time to settle into the market before it starts preparing for the biggest sale of the year.
“Ideally, you want to launch before the end of November if you want to take advantage of the Christmas sales window, as getting your product out before the last payday of the year is a key step. In fact, after Black Friday, the best-selling day of the year for online retailers is typically Cyber Monday, which is typically the first Monday in December.“Said Christopher Dring, Director of B2B Games for the Gamer Network.
Will PS5 commit to a worldwide release?
Sony released PS4 in the US prior to its release in Europe and other parts of the world. It’s hard to believe if Sony will go for the same option. Sony could opt for a simultaneous worldwide release no more than a few weeks apart.
Plus, a couple of new titles are waiting to go down the ramp. These include Call of Duty: Black Ops Cold War which will be released on November 13. This is another factor that suggests that the console will launch in November.
Read: Call of Duty: Black Ops Cold War is now available for pre-order
Logistical barriers have forced Sony to reveal that only a handful of pre-orders would be allowed this time. Nintendo had a similar problem, as it failed to keep its assembly line moving to meet growing demand this summer.
“Production for both consoles started at the end of June in order to meet the demand for the Christmas launch. While production is increasing and component shortages are less of an issue than before, we believe that logistics issues will be a barrier for both platform holders to get through this holiday, with the impact of Covid-19 causing long lead times. shipping and shortage in store. shelves during the launch period “, said Daniel Ahmad, senior analyst at Niko Partners.
He further said, “We expect Sony and Microsoft to use air shipments, which will cost more, to meet demand this year.”
Difficult times are ahead for both companies. They will not only compete for market share, but also for consumer attention, competition, and ad space.
There is limited information available at this time, but that will change as November approaches.
