[ad_1]
More and more people are buying mid-range Android devices above their more premium alternatives, data from research firms suggest. Strategy Analytics reports that Samsung’s mid-range Galaxy A51 was the best-selling Android phone in the first three months of the year, followed by Xiaomi’s Redmi 8. The Galaxy S20 Plus was the only flagship phone in the company’s top six ranking, ranking third. .
“As mobile phone operators have reduced subsidies in recent years, and many countries are now slipping into a post-virus recession, smartphone consumers worldwide are becoming increasingly price sensitive. “Explains Strategy Analytics Associate Director Juha Winter,” Consumers want good value devices with good enough specs at affordable prices. Android is entering a post-premium era. “
:format(webp):no_upscale()/cdn.vox-cdn.com/uploads/chorus_asset/file/19970154/strategy_analytics_top_six_android_phones_q1_2020.jpg)
Recent investigations of Canalys It paints a similar picture, though the two slightly disagree on which specific mid-range Android phone sold the most, possibly due to the different ways their phones have counted. Canalys counts the Redmi Note 8 and 8T as a single device (which they are essentially, except for the 8T’s support for NFC), and places it first, ahead of the Galaxy A51. However, they both agree that among Android phones, mid-range models dominate.
“Consumers want good value for money devices with good enough specs at affordable prices”
It is not a completely new trend. Previous reports said that the The best-selling Android phones of 2019 were also cheaper Galaxy A-series and Xiaomi Redmi models. But Winter’s comments suggest that the trend toward cheaper Android phones has continued this year and is accelerating as a result of post-virus economies.
Apple appears to be the exception to the rule. Canalys considers the iPhone 11 to be the best-selling phone in the first quarter of the year, with the iPhone 11 Pro Max and Pro ranking sixth and tenth respectively. But now that Apple has made a big effort to re-enter a more affordable price category with the new iPhone SE, next-quarter data could show the price-sensitive trend extending to iOS.
[ad_2]
