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Every October, many brands show their support for people affected by breast cancer by creating exclusive collections, with a percentage of the proceeds going to breast cancer foundations. Even though our favorite products get an optimistic makeover and we could still give back to the community while we make our purchase, we need to be aware of the real cause here: increasing care and raising awareness for early detection and treatment of cancer. breast.
According to the Breast Cancer Welfare Association, one in 20 women develops breast cancer, and the disease remains one of the most common cancers found in women. Asking for awareness may no longer be enough to urge women to take their screening measures seriously; we should call for action. Here are seven brands that are doing the same.
Alia B. x Sofia Haron #Pink October
Alia Bastamam is no stranger to working with the National Cancer Society of Malaysia (NCSM). For the past two years, Alia has actively taken on the responsibility of providing for the cancer warriors and survivors of the Children’s Home of Hope, with the help of NCSM. This year, the distinguished fashion designer collaborated with visual artist Sofia Haron for Pink October. The result is a limited edition printed sweatshirt, called Awaken, which features a digitized painting of Sofia. The painting consists of an eyeball looking out through an open mouth that represents the artist’s vision of the importance of looking inward to build a deeper understanding and connection to humanity. All proceeds will be donated to NCSM.
Buy the Awaken sweatshirt here.
Kind kones
If the sweltering afternoon heat is hitting you, freshen up with a scoop (or two) of guilt-free ice cream. Vegan ice cream parlor Kind Kones recently launched a two scoop sale, featuring their Raspberry Ripple and Strawberry flavors for Breast Cancer Awareness Month. Twenty percent of every purchase of the combo, aptly named Pink Pair, will be donated to Pink Unity, a focus group for women cancer survivors under NCSM. If you are not comfortable visiting their outlets, please leave Kind Kones an Instagram message and they will arrange a delivery for you.
Send a message to Kind Kones on Instagram here.
The Playground Borneo
Throughout the month of October, jewelry and accessories brands Bowerhaus, as well as Sereni and Shentel, are selling their versions of the pink bow at The Playground Borneo. The Bowerhaus brooch features a single freshwater pearl, the brand’s signature gem, while the Sereni and Shentel ribbon is designed with delicate ruffles. All proceeds from the two pieces will be donated to the Sarawak Breast Cancer Support Group. Contact The Playground Borneo on Instagram or Whatsapp to get a closer look and arrange delivery.
Send a message to The Playground Borneo on Instagram here or Whatsapp 0102017882.
Kantoi x Ninja Van Malaysia
“Offending people for a good cause” is what Kantoi is good at. Known for his funny and sarcastic quotes on his reusable duffel bags, Kantoi returns once again to raise money for underprivileged breast cancer patients. With quotes like “Feel the Lumps, Save Your Lumps” on their bags, proceeds from this collection will be channeled to the Tung Shin Hospital Cancer Center. The bags are sold individually for RM25 and as a case of five for RM100. In partnership with Kantoi in conjunction with their Pink October initiative, Ninja Van Malaysia promises free delivery on every order.
You can purchase the bags online through Kantoi’s Instagam page or through Kitsch.
Root remedies x Poppylab
Natural skincare brand Root Remedies and jewelry brand Poppylab have teamed up to offer a special set of products for their fans. The Bosom Blossom polymer clay earrings, handcrafted by the latter, come in two shades. The subtle yet fun design serves as a reminder to keep your breasts in check and that early detection saves lives. The earrings can be purchased from the Root Remedies website with the option to add a bottle of their successful Gromwell Squalane Gentle Restoring Face Oil and Rose Quartz Gua Sha, a massage tool known for helping to firm facial muscles and promote lymphatic drainage. All proceeds from the Breast Cancer Awareness pools will go to NCSM to help provide subsidized mammograms for the public and free screenings for the underprivileged.
Buy here.
I say hair care
Give your braids a little TLC with Dico Hair Care’s vegan coconut-based products for healthy, shiny hair. Try their new triplet offering, which includes a coconut milk shampoo, conditioner, and hair mask, to hydrate and strengthen your locks while maintaining color if you’ve dyed it. Dico’s Protective Hair Mist also does a good job protecting your hair from UV light absorbers while restoring its natural shine. This month, the brand will donate 10% of its October sales to the Breast Cancer Welfare Association Malaysia (BCWA).
Buy here.
Light up the pink! Pantai Hospitals x Gleneagles Hospitals
A joint effort between Pantai and Gleneagles, Light up the pink! is a call to action for the public to learn about early detection, signs and symptoms of the disease through self-exams and screenings. People are encouraged to upload a creative pink-themed photo with a caption in support of the campaign on social media platforms such as Facebook, Instagram, and Twitter. All posts will be transformed into little digital ‘heart’ icons, linking together to form Malaysia’s first digital pink ribbon. Participants will receive a mystery gift at participating hospitals and have a chance to win lucrative weekly prizes.
Read more about how you can join the event here.
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