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From black and white to color, analog to digital, and digital to smart TVs, Samsung Electronics has been around for all key historical moments in the development of television. Over time, Samsung has established itself as a world leader in television by applying innovative technologies and a step forward when it comes to identifying global lifestyle trends.
And Samsung’s innovation hasn’t slowed down in 2021. Even in the unprecedented era of the global pandemic, the company posted a revenue-based TV market share of 31.9%.1 in 2020. This was the highest figure ever recorded by the company, and it means that Samsung has maintained its number one position in the global TV market for the past 15 years.th consecutive year. In this two-part series, Samsung Newsroom will explore the legacy of Samsung TVs, which have long been pioneers in the industry.
A history of excellence
Samsung launched its initial “world’s first television” in 1998 with the launch of its 55-inch projection television. The company was initially awarded this title in part because it helped lead the global transition from analog to digital television.
Samsung further changed the game by launching its LCD TV in the early 2000s. Around this time, the company successfully popularized wall-mount LCD TVs, ushering in the golden age of TVs. LCD. Samsung also launched a 46-inch (116 cm) LCD TV, which was then the largest in the industry, and consequently altered the focus of an industry that until then had not focused on large-screen televisions. The 46-inch LCD TV, which cost more than $ 13,000 at the time, was well received and helped fuel the success of LCD TVs.
Samsung’s Bordeaux LCD TV, which naturally portrays the tones of a fine wine
The Bordeaux LCD TV, launched by Samsung in 2006, is another example that shows how innovative and original thinking has changed the face of the industry forever. Developers began to question the long-term viability of thick and heavy TVs with vacuum tubes and instead began to dream of TVs that were lightweight and aesthetically sophisticated. The result was Bordeaux TV, with sales figures of over one million in the first six months of its launch. The Bordeaux TV featured a speaker that was moved from both sides of the TV to the bottom and highlighted its sophistication with a crimson color and curved edges. In addition to marking the launch of Bordeaux TV, 2006 was also the first time in the company’s history that Samsung ranked first in the global television market. The company has continued to hold that position for 15 consecutive years and still holds it today.
The commitment to achieve the best definition ever seen
In order to provide the absolute best experience to its television users, Samsung has been firmly committed to improving image resolution. In a time of ever-changing lifestyle patterns and an ever-expanding content pool, true technological innovation remains a primary driving force when it comes to maintaining the top spot in the television industry.
Samsung’s LED TV, which received attention for its innovative and integrated technologies
At CES 2009, Samsung introduced the beginning of the era of LED TVs. The company’s LED televisions used light-emitting diodes (LEDs), which are semiconductor-based light sources that emit light when current flows through them, for very clear picture resolution. Approximately 50 engineers worked for about two years to completely redesign all of the TV’s components, obtaining more than 3,000 patents as they worked to harness the potential of LED TV technology. The resulting televisions would continue to distinguish themselves by creating an entirely new domain for the industry.
Samsung’s QLED TV first unveiled at CES 2017
Samsung’s QLED TV, which reached 100 percent color volume for the first time in the industry, is another product that reached the pinnacle of display technology. In 2017, Samsung launched this next-generation TV, which was based on quantum dot technology (QLED). The TV takes quantum dot technology to new heights with advancements in light efficiency, stability, and a wider color spectrum. At this time, Samsung emphasized that it would be creating a new standard for the global TV market in accordance with its motto, ‘The Next Innovation in Television’.
Samsung unveiled its 2021 Neo QLED, a completely new display technology, during its First Look event ahead of CES 2021. Neo QLED is backed by Quantum Mini LED technology, which features 1/40 LEDs.th the height of conventional LEDs and are precisely controlled by Quantum Matrix Technology and Samsung’s Neo Quantum Processor, a powerful image processor with enhanced scaling capabilities. Therefore, Samsung, which has stayed one step ahead when it comes to introducing the display technology of the future, continues to lead the global television sector while further strengthening its unique position in the market.
Reflecting user tastes: the start of the ‘age of smart’
After leading the global TV market for 15 consecutive years, Samsung’s innovations have also transformed the lifestyle and daily routine of users. As more and more users gained the ability to select the content they wanted to watch, Samsung launched the Samsung TV App Store in 2010. Notably, the app provided a variety of high-quality local content for different countries, helping to expand the audience. pools. By developing the app according to the viewing preferences of each region and accentuating content such as sports, movies, and cooking, Samsung helped make the viewing experience more enjoyable and further advanced its leadership.
Samsung has also been offering its Samsung TV Plustwo service since the service was launched in 2015. Samsung TV Plus is the company’s free Smart TV video service, providing instant access to news, sports, entertainment and more. The service has now expanded to 12 countries, providing access to more than 60 million Samsung smart TVs.
Samsung, which has always been at the forefront when it comes to making our societies smarter, will continue to put users first by allowing them to select what they want to consume and tailor its offerings to their tastes. As it continues to demonstrate the power of content, Samsung plans to further expand its Smart TV experiences by increasing the number of countries where it can serve, as well as strengthening its cooperation with broadcasters and content providers around the world.
1 January 2021 data released by market research firm Omdia
two Samsung TV Plus is currently available in select regions including the US, Canada, UK, Germany, France, Italy, Spain, Switzerland, Austria, Korea, Australia, and Brazil. Service availability may vary by region and product.
