Pinterest Inc. New users were booming during the COVID-19 epidemic.
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Pinterest Inc. And Snape Inc. has pushed the prospect of a return to online advertising from the downturn experienced at the start of the Covid-11 epidemic, but the optimism spread across the sector – especially Facebook Inc. – could be misleading.
Pinterest pin,
New users are seeing a boom as new home improvement projects and Snap SNAP, during the shut-in dividers epidemic,
Advertisers are reaping huge revenue benefits by trying to keep in touch with younger friends and confront users who make funny videos on Snapchat. Investors sent more than 25% of their stock to Pinterest in trading hours after its earnings report on Wednesday afternoon, the same as last week’s gain from Snape.
Both reports include Alphabet Inc. Stocks were also sent to online advertising companies such as Guguele.
Google,
Facebook Inc. FB,
And Twitter Inc. TWTR,
higher, but there are still questions about whether the rising advertising tide will lift all their boats. In the case of Facebook, both Pinterest and Snap executives credited the social media giant’s boycott to their advantage, without really saying the word “Facebook”.
Todd Fischer Todd Morganfeld, Pinterest’s chief financial officer, said in a conference call on Wednesday that “the boycott of a social media advertiser that began in July refers to the telwind we have experienced.”
“We continue to benefit from marketers who are prioritizing positivity and brand safety.” “Advertisers tell us that Pinterest is brand-safe compared to other consumer internet platforms and we got the benefit of this in Qin, although it’s not yet clear how sustainable this trend will be after the US election.”
Quickly the advertisers said they had discovered a safe platform, without mentioning what fear they were coming up with.
“Brands and other organizations used this period of uncertainty as an opportunity to evaluate their advertising costs, we saw many brands align their marketing efforts with platforms that share their corporate values,” said Jeremy Gorman, Fisher, Snape’s Chief Business Officer, last week. Jeremy Gorman, Snape’s chief business officer, said last week.
Many advertisers announced a loud boycott of Facebook in July, which was eventually joined by celebrities. The boycott, sparked by concerns about splitting and misinformation on the platform, had no effect on Facebook’s financial results in the last quarter, and analysts have so far predicted that the momentum will continue.
Facebook will report its third-quarter earnings on Thursday afternoon, and based on its past performance in troubled times, U.S. Despite being in the eye of the storm during the presidential election, it is unlikely to see many revenue shortfalls. But if Facebook manages to weather the storm this fall, it could lose potential long-term users to two rival services, Pinterest says, adding that its Covid-19 increase is largely made up of young users, and to attract young people permanently to Snapchat. Focused on. Users.
It is an open question whether Pinterest and Snap can continue to leverage this advantage and maintain their momentum. Both companies have very short operating histories and have refused to provide actual guidance with their results, rather than offering informal comments or views on the quarter. Quick said it was not yet clear whether the main source of advertising demand would be met in the same way as in previous years, given the epidemic.
Pinterest, for its part, said it was “difficult to predict near-term advertiser behavior, especially during the election season.”
Both short-term and long-term services have positioned themselves to benefit from Facebook’s losses. Facebook could face the flaws of any advertiser or user with its third-quarter report, while competitors are getting stronger due to the reaction against Mark Zuckerberg and Facebook’s methods are tarnishing the company.
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