Epic Games turns Apple dispute into Fortnite event


Upcoming #FreeFortnite Cup will include anti-Apple awards as iOS users prepare to block updates

Epic Games draws further attention to its ongoing dispute to Apple with an in-game event for Fortnite.

Now that Apple has blocked Fortnite from the App Store, iOS users are being prevented from downloading future updates. So as the current season concludes in-game, Epic Games marks the occasion with the #FreeFortnite Cup.

The event runs this Sunday – August 23, 2020 – across all platforms and offers themed prizes around the dispute, including #FreeFortnite hats that have a parody on Apple’s logo.

There will also be a chance to win a Tart Tycoon outfit, the Apple-themed Big Brother character from Epic’s Nineteen Eighty-Fortnite short film.

Epic Games is even giving away 1,200 hardware awards, including Alienware gaming laptops, PlayStation 4 Pro, Xbox One X and Nintendo Switch.

Since the original ban on the next trial of Fortnite and Epic, the dispute has escalated with Apple terminating Epic’s developer accounts and accessing tools.

Epic responded with a restrictive command, claiming that the move would not only disable Epic Games, but all developers using Unreal Engine on iOS.

The Fortnite company is currently embroiled in a similar dispute with Google.

Some professionals in the industry have been concerned about how Epic is using the Fortnite fanbase in a legal dispute. GamesIndustry.biz has discussed this in both the recent advisory piece by Rebekah Valentine and the latest episode of our podcast.

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