Emily Ratajkowski dyes her platinum blonde brown hair

Emily Ratajkowski is practically unrecognizable.

Following in the footsteps of fellow model Kaia Gerber, the 29-year-old brunette bombshell changed her look dramatically by dyeing her platinum blonde hair.

“I did it!!” Ratajkowski captioned a video of his new look, thanking Kérastase, the luxurious hair care line.

Kérastase also announced the model as the face of its January 2021 Blond Absolu line, which includes purple anti-brass shampoo ($ 35), conditioner ($ 30), and more blonde maintenance products.

“I have never colored my hair or changed length significantly in my entire life!” Ratajkowski said in a statement. “I just celebrated my birthday and I am very happy to come out of quarantine with a new look. Beauty is meant to be fun and expressive, and this is definitely, without question, the most fun I’ve had with my look before. “

It seems that the famous friends of Emrata are enjoying their new look. Bella Thorne commented with fiery emojis, while Victoria’s Secret model Elsa Hosk asked for “more photos.” However, tons of fans were less than satisfied, asking Ratajkowski to reconsider the bold move.

“Please go back to the brunette,” said one person. “You are better off with brown hair,” wrote another. A diplomatic fanatic said, “Dark looks better on you, but it’s always nice to have a little change!”