ED has apologized for putting a full-screen, in-game ad in its UFC 4 game, after angry fans protested on Reddit. First report by Eurogamer, A commercial break, featuring a venue for Amazon’s show Boys, The ની 60 was added to the game a month after its initial release.
An EA spokesman wrote in the Reddit Post that the team had turned on ad placement in the game during “replay” moments and that “while this type of ad listing is not new to the UFC franchise, it has generally been limited.” “Exclusive main menu tiles or octagon logo placement.”
A post on Reddit’s R / Assault Design Board pointing to this issue has an additional provision of about 100,000.
EA says it has disabled ads. A company spokesman said: “It is clear from your feedback that integrating ads into the replay and overlay experience is not welcome.” “We apologize for any inconvenience to the gameplay that players have experienced.”
The Wall Street Journal Warnermedia reported in July that it ran test ads in EA’s UFC 3, which promoted several TV shows. This Journal The article notes that gamers are known for protest changes – such as ads – that interfere with the experience, especially for premium games. An EA spokesman said the company should have communicated better with players ahead of time about the pending change.
The spokesman said, “We want to make sure our players have the best possible experience of playing EA Sports UFC 4,” so ad integration in the replay and overlay experience will not reappear in the future. ”
