E3 apologizes after sexist tweet is related


Illustration for article titled E3 Apologizes After Sexist Tweet Gets Ratioed

Photo: Frederic J. Brown (Getty Images)

It was the best of times, it was the worst of times, it was one of those times when the three gremlins in a trench coat, who checked the E3 Twitter account, tweeted something so insulting and ridiculous so all you can do is screenshot it and wait for it to be deleted.

At 11:37 a.m. ET this morning, the E3 Twitter account, which has more than two million followers and is likely to be controlled by the Entertainment Software Association (ESA), a lobbying group for the video game industry, tweeted out “Big list of games that women gamers play – one of your favorites makes the cut?” It is also linked to a recently published list of op Paradethe website of “25 Online Games for Women to Enjoy.”

‘Girls love gaming just as much as men’, it begins – ah yes, the two genders: girls and men – before continuing with ESA statistics that almost half of everyone who plays games are women. It went on, “Although online games have no gender to them, and many women enjoy everything from a puzzle visit to a sports game or fight-oriented game, there are some games that female players tend to dig into. . “

It was a nice list which included games such as Sayonara Wild Hearts, Animal Crossing: New Horizons, Overwatch, en Spelunky. You know. Women’s Games. It could be better received if a good chunk of the list does not seem to balance on reinforcing stereotypes that women, that well-known monolithic cliché, would rather shake jewels than dance than blow the heads off demons with a shotgun. “Diamonds are a girl’s best friend,” the entrance begins Bejeweled Classic. “Am I equal ladies?”

It took the E3 tweet a bitlay about an hour to fetch steam, at which point it was quickly delayed. I do not know the final count, but at one time or another there were at least 6.9 thousand cumulative retweets and quote tweets, a little over four times the number of likes. Nice.

At some point after that, the tweet was deleted and E3 apologized. “We have messaged,” the expo for video games wrote. “We’re taking the post and apologizing for creating a harmful stereotype. We will do better. ”

The original list of games for women was also taken down, or at least somehow hidden. A link to it is embedded in a separate Parade list of “26 best games to play with friends for fun while social distancing” (also a nice list) is simply redirected back to the social distance article.

The ESA did not immediately respond to a request for comment on who led E3’s early presence of the early 2010-style. E3’s not-E3 does not appear to be going well.

.