If you ask someone who makes quality video game content on YouTube, a few names are likely to pop up: Nekjeki, Irent Signal, Mega 64 and, of course, my personal favorite Monotone Come Come Median, Dunkie. And yet, when compared to YouTube’s larger gaming channels, such as MarkPlayer or DentDM, these favorite channels are much smaller., Both in terms of audience and output.
I’m not trying to make sense here. This is all that Donkey has recently brought to the forefront of conversations with provocative uploads titled “I’m making good videos.” In the video, YouTuber pulls back the content-creation veil on its channel, and most of it comes tongue-in-cheek, where it says it is the kernel of the truth of everything. These are the most candid and eye-opening things any YouTube has created in 2020.
“I look around at the current YouTube landscape and now see no future for videos of my kind,” Dunkey begins. “As an artist, that pursuit of trying to be the best, it’s good for your soul, but it’s not really good for your bank account. Uncle Donkey is old now, and I’m starting to think about my mental health, my family, and how do I start making some money from this channel? I’ve kept my foot down on the pedals for years and I still can’t keep up. “
He goes on to say that, despite his efforts, he struggles to make four videos a month, especially compared to the daily uploading channels. Some big channels do even more than that.
The difference, of course, is that the larger channels often hire entire teams to help with some aspects of content creation, to make changes to YouTube optimization. Videos that are carefully crafted may be what made YouTube so appealing in the early days, but if you really want to make money, grind and grind becomes inevitable. And one team pings you, too, almost everyone ends up in the game Minecraft At one time or another, even if they swear they never will. All you have to do is survive.
This is where it becomes particularly interesting. In the same video, Dunkie says that, in order to make more money, he will start outsourcing some of the hard work of video creation, and will also adopt new formats that have been proven to work on the platform. It turns out to be a joke – the companies he lists as hired help are not for one. And the material it describes, such as “play” coverage and Minecraft Videos, not Dunkie’s standard fare. At the time, it seemed like the platform was making a point about what kind of videos it prefers to promote, and develops YouTube’s “trending” page.
But then Donkey actually went ahead and uploaded exactly what he said, on the schedule he suggested. When you click, you’ll find that this, too, is no part. Technically, for example, he made a reaction video with Face Cam and everything, but the footage is too short and ends after a poster falls to the ground randomly. This Minecraft The video, entitled ClickBet, is reminiscent of “The Uber driver sucked me ?? Mem, Is really about Super Smash Bros. Ultimate. And From us The video contains a ridiculous 1v1 in which players take turns asking each other if they are impostors, ending immediately after the rounds begin. It’s not the best videos per se.
And you know what a wild thing is? Quality does not matter. All these videos have been performed Better Some of them even hit the “trending” page on YouTube, rather than what Dunkey usually uploads. Despite the jokes, and despite arguing for the least common denominations.
In an email, Dunkie’s wife Leah (jokingly) told Polygon that while the content creator is too busy answering questions due to her new schedule, she can summarize her feelings about the stunt:
Overall, he is frustrated about the current YouTube landscape and worried about the future. While we are currently performing well, it seems that the way mega channels with daily uploads take longer can change quickly. When he and other channels put a lot of thought and effort into their videos to shed through the latest trends and less laborious content, it combined with a sad spirit to result in his new upload schedule.
The following comments from Dunk’s latest videos, meanwhile, do a great job of summarizing how the whole plan unfolds.
One commenter says, “It’s honestly sad to say that his old videos, which were made with a lot of effort, usually get 1 million views a week, while this new troll episode makes a lot of effort, trending every time.” Does, ”says one commenter.
“I love that he’s making fun of a broken system and while also making a ton of money,” another said.
It looks like the comedian will, at some point, return to his regularly scheduled programming. None of the transmissions so far have come as no surprise – of course the hottest game on Earth right now, From us, Will perform better than a more specialized game like Spelunki 2 – Dunk’s weakness about YouTube as a platform and its place in it is significant and worth listening to.
