Disney Television Studios is rebranding its trio of studios.
By driving the Fox name completely out of 20th century Fox Television into the wake of the Disney-Fox merger, that studio will now be known as 20th Television. Meanwhile, ABC Studios and ABC Signature will collectively become ABC Signature, while Fox 21 Television Studios will be renamed Touchstone Television.
Nixing “Fox” of the 20th TV was part of the negotiated merger terms between Disney and 21st Century Fox to avoid confusion among consumers. On the movie side, in the 20th century, Fox and Fox Searchlight removed “teacher” from their names in January.
If Touchstone Television sounds familiar, it’s because it’s a legacy TV brand owned by Disney, which retired more than a decade ago in 2007. The company is now looking to smash its heritage with its newer components, hence the resemblance of the new Touchstone logo to the Fox 21 logo.
The changes to the branding of the studios are effective immediately, although each new name and logo of each studio may not be fully integrated into their branding until the end of 2020. All new episodes produced by 20th TV, ABC Signature and Touchstone TV will be tagged with the new motion end cards, while library episodes will continue with the old motion end cards.
