Facebook is a bad website that is responsible for a lot of bad things, and due to increasing pressure from users and organizations like NAACP and the Anti-Defamation League about the way it handles (or, you know, doesn’t handle) hate speech , has faced an ongoing advertiser boycott. Today, according to a report The Wall Street Journal (via Deadline), the Walt Disney company has apparently joined the boycott by “cutting” the amount of money it spends on Facebook ads. The company itself has not commented on this and the WSJ The story only spoke to anonymous sources, but apparently the ads that were pulled were mostly about Disney + and may have amounted to something like $ 210 million. This apparently also extends to Instagram (which owns Facebook) and Hulu (which partially owns Disney), with Hulu cutting Instagram ads after spending $ 16 million on advertising on the platform from mid-April to the end of June.
Companies like Starbucks, Verizon, Ford, and Unilever (the company behind each product) have also cut or totally canceled Facebook ads, but WSJ He says Disney was the top advertiser on Facebook for the first six months of the year, so this could have some kind of impact. Meanwhile, Facebook has said it is committed to doing more to prevent the spread of hate speech on its platform, and said in a statement that it has put “billions of dollars” to ban racist organizations and establish systems that automatically catch hate speech. even before a human points it out.
Deadline It also notes that Facebook earns around $ 70 billion in advertising each year and has “more than eight million advertisers,” so even the departure of big fish like Disney and Starbucks might not be as big as it sounds.
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