CULTURE
10:47 AM PDT 07/16/2020
by
Hilary lewis
The “Mask Up America” campaign will include eight television commercials, produced by Tribeca Film Festival co-founder Jane Rosenthal and with stars like Robert De Niro, Ellen Pompeo, Kaitlyn Dever, Jamie Foxx, John Leguizamo, Rosie Pérez, Anthony Mackie and Jeffrey Wright
As numerous states grapple with a growing number of new cases of the new coronavirus, numerous political officials, health experts, and even Hollywood stars have made a concerted effort to encourage people to wear face masks in public to slow the spread of COVID-19.
New York Governor Andrew Cuomo, who approved executive orders in April requiring New Yorkers to wear masks in public and, while taking public transportation, has been a vocal advocate of wearing masks. After a particularly harsh experience with the pandemic, with up to 11,000 new cases per day in April, New York has seen the number of new cases per day decrease since then and remain below 1,000 per day for the past month.
Now Cuomo has joined forces with Tribeca Film Festival co-founders Jane Rosenthal and Robert De Niro and Oscar-winning director Kathryn Bigelow, as well as Hollywood stars like Morgan Freeman, Ellen Pompeo, Jamie Foxx and Rosie Pérez. of masks, with eight television public service announcements.
The “Mask Up America” education and awareness campaign to urge all Americans to wear a mask will also feature De Niro, Kaitlyn Dever, John Leguizamo, and Anthony Mackie.
Two ads, narrated by Freeman and Jeffrey Wright, debuted today, with more 30-second ads to roll out throughout the month of July, with some ads available in English and Spanish and on the radio. Public service announcements will be made available in collaboration with the Ad Council for use in broadcast and digital media and on-air at donated media time and space across the country.
“New Yorkers suffered badly when this pandemic hit our state, and when we see other states fighting COVID-19 surge, we want to make sure that all Americans know what we know here: that wearing a mask is essential to protect one the other, “Cuomo said in a statement. “We can only beat this virus if we are united as one, not divided by ideology or politics. In that spirit, we work with the best and most creative team to deliver this vital message in multiple ways and in different voices: I wear a mask to protect you and you wear a mask to protect me. It’s as simple as that. Mask Up America. “
Ad Council Executive Director Lisa Sherman added: “As cases of the virus continue to rise across the country, we are proud to partner with Governor Cuomo’s office on this critical message and inspire all Americans to cover themselves. face”.
Several states that have seen coronavirus spikes have recently passed legislation requiring people to wear masks in public, but other governors have resisted state orders. President Trump has opposed the idea of a mask mandate at the national level, and the president himself frequently refuses to cover his face in public.
The campaign also kicks off when Georgia Gov. Brian Kemp recently said that local mask requirements, such as the order issued by Atlanta Mayor Keisha Lance Bottoms, would not be enforceable.
Check out the Freeman and Wright mask public service announcements below.
