Nebula, a video platform that describes itself as a “thoughtful expansion pack for Youtube, ”It has reached 100,000 paying subscribers after one year of operation.
Since Nebula launched in June 2019, around 100 YouTube creators working with its parent company, Standard, they have uploaded more than 5,000 videos to the service. Some are reflected in their channels, and others are independent series or original Nebula series, made in collaboration with Standard.
Produce content from creators and organize sponsorships of companies like Curiosity, Skillshareand Audible they are big parts of what Standard (a New York-based production agency and talent agency) has always done for its clients, the vast majority of whom are educational creators and / or nerds. He didn’t strictly intend for Nebula to become an equally important part of his business, but over the past year, that’s what happened.
An original nebula from Wendover Productions, sponsored by CuriosityStream.
The overall goal of Standard for Nebula is to create a place where your talent list can upload your most exploratory content.
Nebula is for creators of Standard who are wary of trying something new on their YouTube channel for fear that the algorithm may punish them, or who make videos, such as original documentaries that use copyrighted content clips for illustrative purposes, which they draw a dreaded demonetization. To that end, Standard has not really announced the service. It just deployed creators like Lindsay Ellis (948 thousand subscribers on YouTube), Tom scott (2.8 million), and Jon Taylor Chapman and Joseph Pisenti (running three channels between them, including Lore of real life, with 3.7 million subscribers, Second thought, with 871K, and Grand Test Auto, with 12K) to tell his followers, Hello, I am making an original program on this new platform. Come see it.
Using this strategy, you now have 100,000 paying subscribers. To access her library, which grows to around 250 new videos each month, she charges $ 3 / month, or $ 30 / year. The fees are used to cover Nebula’s basic operating costs, and then divided, 50-50, between Standard and creators. Creators are paid proportionally, based on the amount of playing time their videos get each month. (We explain that structure in more detail here.)
Nebula targets Roku and gets new features
And now that?
Dave WiskusSays the founder and CEO of Standard Tubefilter Nebula’s team of ten is focusing on enhancing their real user-side video viewing experience.
“The engineering team has had to grow rapidly,” he says. “We are putting a lot more emphasis on quality assurance rather than rushing things.” At some point, Nebula viewers can expect improvements in quality of life such as “better playback speed controls, but also improved platform support, Android TV, Roku, and so on, “he says.
On the creator side, Nebula wants to better showcase the “breadth of creators’ projects” by adding elements like merchandising integrations that will showcase products alongside their videos, says Wiskus.
An original (and a little scary) documentary by Lindsay Ellis.
Another factor in Nebula’s future development is Standard’s association with the non-fiction streaming service CuriosityStream. The company sponsors Nebula originals and YouTube videos of “most” of the Standard list, according to Wiskus. It also offers a bundle subscription deal, both CuriosityStream and Nebula, for a hefty discount of $ 14.79 per year, for people who follow those creators.
“Nebula is a great selling point, so customers are more likely to sign up,” says Wiskus, adding: “We have more cool stuff planned with CuriosityStream. There are no signs of slowing down. In fact, we’re going to mark it up.” .
You can check Nebula here.
