Beloved lemonade brand Country Time has launched the financial aid program “The Littlest Bailout” to assist “smallest entrepreneurs” with “the smallest of small businesses: lemonade stands.”
The program offers $ 100 to children whose lemonade stands have been affected by the coronavirus.
Social distancing patterns have hampered the typical foot traffic that lemonade stands often receive, says the brand’s parent company, Kraft Heinz, in a press release.
“The check can make up for the loss of income from the lemonade stand and can be saved, or better yet, spent to help invest in the local economy.”
Country Time says it hopes “to help children preserve the values of lemonade stands, honest work, and entrepreneurship, while giving a little juice back to the economy.”
All the participants should send is a test answer about how they would use their “stimulus test” and a photo of the lemonade sign that the child “was going to use but can’t.”
Children 14 and under can apply with parental permission until August 12. A thousand winners will be chosen.
This is not the first time that Country Time has given back to its community. In 2018, the brand launched its “Legal-Ade” initiative that offered to cover up to $ 300 in individual fees for lemonade stands that were fined for not having permits.
As of 2019, only 14 states legally allow lemonade stands without permission. The “Legal-Ade” initiative, in addition to helping with fines, encourages its clients to contact government representatives and ask them to legalize the lemonade stands.
“Whether you live in a red or blue state, each state can be a yellow state,” says Country Time’s Legal-Ade website.
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