could be the harbinger of a price rise across the industry


Leave it for Take-Two

[[[[To update: This could be the beginning of something bigger. Speaking to GamesIndustry.biz, research firm IDG Consulting notes that since the last time a price increase occurred was approximately in 2005 ($ 60), we are behind by one. IDG notes that a potential $ 10 increase “alone” will be a 17% increase, compared to a 39% increase for movie ticket prices or a 100% increase for Netflix subscriptions. Of course, that figure doesn’t take into account all of the additional monetization prospects for games.

IDG says that according to “its channel controls” more publishers are seeking a price of $ 70, with the concession that “not all games should get” that new MSRP. That said, once the floodgates are open and the usual suspects (WB, EA, Take-Two) make their move, there is probably no going back.]

A line has been drawn in the sand. Will other editors follow? Stay tuned, as this next generation still has a long way to go (as you know, the cost of the PS5 and X-Series).

As reported by GamesIndustry.biz, NBA 2K21 it will have a suggested retail price of $ 69.99 on the PS5 and Xbox Series X: an increase of $ 10 in the respective editions of PS4 and Xbox One. While the console versions of the current generation of 2K21 will launch this September, the future generation will get their versions “this holiday season” at that new price.

2K Sports, owned by Take-Two Interactive (which itself owns Rockstar, and many other expensive properties), notes that the $ 10 premium is due to the fact that the new editions are “built from scratch” for upcoming machines. generation . Although Take-Two seems to be alone in this adventure right now, the writing has been on the wall for some time. Multiple industry veterans have long called for a price increase, with the standard $ 60 withholding for much longer than many people expected.

Of course, with the advent of loot, subscription services for genres that traditionally did not have them (Fallout 76), microtransactions (especially sports games), and DLC, much of the “standard retail price” was included in that racket. It remains to be seen whether more legislation will limit that growing invasion. or if players will end up getting hit with higher retail prices and micros to boot.

There is still a lot to discover about this next generation, but at least we want to play and buy cross-wise.

NBA 2K21 price is $ 10 more expensive on Xbox Series X and PS5 [GamesIndustry.biz]

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