Facebook co-founder and CEO Mark Zuckerberg testifies before the House Financial Services Committee at the Rayburn House office building on Capitol Hill on October 23, 2019 in Washington, DC. Zuckerberg testified about Facebook’s proposed Libra cryptocurrency, how his company will handle false and misleading information from political leaders during the 2020 campaign, and how it handles its users’ data and privacy.
Chip Somodevilla | Getty Images News | fake pictures
Advertisers continued to join the “StopHateforProfit” campaign this week by vowing to stop spending money on Facebook ads in July to pressure the company to better prevent the spread of hate speech and disinformation.
The boycott comes after a group of organizations, the Anti-Defamation League, NAACP, Sleeping Giants, Color of Change, Free Press and Common Sense, accused Facebook earlier this month of allowing “racist, violent content and verifiably false it rampages on its platform. ” The groups asked companies to withdraw their advertising dollars from the platform by July.
So far, more than 240 organizations or companies have joined the campaign, or have withdrawn spending on multiple social media sites, including Twitter and YouTube, owned by Google, even if they have not officially joined the boycott, according to a list. from Sleeping Giants. , an advertising activist spending group.
Here is a summary of the companies that recently announced that they were suspending advertising.
- Coffee roaster Blue Bottle Coffee said it will not post paid advertising on Facebook and Instagram during the month of July, and asked CEO Mark Zuckerberg to comply with the campaign’s demands.
- Clothing retailer Madewell said it will not run Facebook and Instagram ads in July in support of the campaign.
- Pfizer said it will remove all of its Facebook and Instagram ads by July. “Today we ask Facebook to take proactive steps to ensure that its platforms are safe and reliable spaces for everyone,” the company said.
- Software giant SAP said it will not post paid ads on Facebook and Instagram “until the company signals a meaningful, action-based commitment to combat the spread of hate speech and racism on its platforms.”
- Popular shoe maker Vans, owned by the VF Corporation, said it won’t spend on Facebook and Instagram ads in July. Vans said he will use the money normally allocated for those ads to support black communities through education and empowerment programs and expand his support for racial equality and access initiatives.
- Vertex Pharma, a leading maker of cystic fibrosis medications, said it will stop running ads on Facebook and Instagram “to encourage Facebook, Inc. to take real action against the spread of hate and disinformation on its platforms.”
- Chobani announced that it would pause all paid social advertising, although it is unclear for how long.
Please check for updates.
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