Starting Wednesday, the coriander and lime-flavored rice alternative will be available at 55 restaurants in Denver and throughout Wisconsin for a limited time. Chipotle said in a statement Monday that the new menu item, its third in the past year, has been one of the foods most in demand by its loyal fans.
Health-conscious customers have increasingly leaned toward low-carb or more plant-based alternatives, such as cauliflower rice. A serving of has 4 net carbs, a fraction of the carbs a cup of white or brown rice has.
However, Chipotle CEO Brian Niccol previously told CNN’s Christine Romans that he doesn’t see offering a meat alternative, like Beyond or Impossible, because it’s overly processed and doesn’t align with its mission to serve “whole” foods. .
Last year, Chipotle (CMG) Introduced a new collection of foods that fit the Paleo, Ketogenic, and Whole30 meal plans. All three diets follow strict rules and are growing in popularity. It has also remodeled its vegetarian menu with vegan or vegetarian dishes made with existing ingredients.
Chipotle is also resisting the trend to introduce a new menu item during the Covid-19 pandemic, while other restaurants are reducing their menus. Thinner menus are a way to get rid of complexities and costs, and drive simpler or more popular items at a time when saving cash is crucial for restaurant operators.
Substituting cauliflower rice for regular Chipotle rice options will cost an additional $ 2.
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