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Original title: Yellow Crane Tower ranks first on the hot list of scenic spots, Wuhan tourism is recovering strongly
Wuhan, which was hit hardest by the epidemic, ushered in a resurgence in popularity during National Day and the Mid-Autumn Festival, and lively Wuhan is back.
From October 1-8, during the National Day and Mid-Autumn Festival, Wuhan tourism recovered to 83.21% and 73.18% from the same period last year. What’s more noteworthy is that Yellow Crane Tower Park ranks first on the hot list of national scenic spots.
The tourism consumer market during the November holidays is a concentrated manifestation of the recovery of the Wuhan consumer market in the post-epidemic era. The popularity of the Wuhan tourism market is also a microcosm of Wuhan’s recovery after the epidemic. Wuhan’s recovery and general economic revival are also accelerating.
Wuhan receives about 19 million tourists
On the eve of National Day, high-speed train tickets from Beijing to Wuhan are very short. Besides tourists, there are many people from Wuhan who have not been able to return home during the Spring Festival. The phenomenon of celebrating National Day as the “Reunion Spring Festival” this year is more prominent in Hubei province.
On October 9, data provided by the Wuhan Municipal Office of Culture and Tourism to reporters from the 21st Century Business Herald showed that on October 1-8, during the National Day and Mid-Autumn Festival, the city received 18.8246 million tourists and achieved a comprehensive tourism income of 9.219 billion yuan, respectively. It recovered to 83.21% and 73.18% in the same period last year.
Many hotels interviewed by reporters for the 21st Century Business Herald in Wuhan said the occupancy rate for November has increased significantly. The reception of a popular five-star hotel in Hankou told reporters that its occupancy rate had reached 80% in early September and the occupancy rate in the middle of the month was 60%. The occupancy rate will increase again during November, but the hotel occupancy rate has not returned to the level of previous years. .
Qunar data shows that during the November period, Wuhan hotel bookings have recovered to 70% from the same period last year. Among hotel products already booked, the proportion of high-star hotels has increased from 20% last year to 27%. The high-star hotel booking has recovered to more than 90% from the same period last year, and the guest unit price fell by nearly 200 yuan year-on-year to 780 yuan per night.
According to the data from the Wuhan Municipal Office of Culture and Tourism, during the holidays, the booking rate of 40 boutique homestays in Wuhan is generally above 95%. Among them, Huangpi Magnolia Township Tourist Homestay Group, Donghujia Tourist Homestay Group, Ginkgo Villa Tourist Homestay, Dayin Zhile Tourist Homestay and other well-known tourist homestays in the city are full.
Judging by the situation of scenic spots, data from the Wuhan Municipal Office of Culture and Tourism shows that the Yellow Crane Tower received tourists on October 8, a record for the National Day and Mid-Autumn Festival of this year, breaking the practice of reducing the number of tourists on the last day of long vacations. Yellow Crane Tower Park, Wuhan Happy Valley, Wuhan Haichang Polar Ocean Park, East Lake Ocean World, Madame Tussauds and other popular scenic spots were robbed as soon as they were booked.
Additionally, scenic spots such as Wuhan Happy Valley, Haichang Polar Ocean Park, Wuhan Botanical Garden, East Lake Ocean World, and Huaxiang Tea Valley achieved a significant increase in the number of tourists received compared to the same period last year. The 7 scenic spots in the city received more than 150,000 tourists and the 5 scenic spots received more than 200,000 tourists.
Many people in Wuhan told the 21st Century Business Herald that they did not go to attractions that require tickets during the holidays. It is difficult to find tickets for the attractions and they still give tickets to tourists from other places.
According to a professor at a university in Wuhan, during November, many national universities, including Wuhan universities, adjusted their vacations. Students were still attending classes and the millions of university students in Wuhan did not leave campus. Otherwise, the Wuhan tourist consumption during the November holidays would increase. increase.
What places are the most active tourists in Wuhan? Data from the Qunar platform shows that during this November, Shenzhen, Guangzhou, Shanghai, Changsha, Beijing, Hangzhou, Chongqing, Xiamen, Nanning and Qingdao were the top ten tourist sources to travel to Hubei. In terms of train tickets, tourists from Shenzhen, Guangzhou, Shanghai, Changsha, and Beijing are the most arriving in Wuhan by train.
Golden Week updates the image of the city of Wuhan
The natural landscape and the hospitable image of the city of the great rivers and lakes of Wuhan were renewed and spread even more during the November holidays this year. As the city hardest hit by the epidemic in 2020 in China, the recovery in tourism consumption and popularity in Wuhan this year has also attracted global attention.
According to the “Overview of the city’s culture and tourism market during the National Day and Mid-Autumn Festival in 2020” issued by the Wuhan Municipal Office of Culture and Tourism, the “News broadcast” of CCTV and other channels have reported on 9 cultural and tourist activities in Wuhan on 32 occasions. The media focused on Wuhan and reported intensively on the cultural and tourist activities of Wuhan National Day and the Mid-Autumn Festival. Foreign media such as CNN, New York Times, Financial Times and The Times reported on the big holiday tourism in Wuhan and gave positive comments.
The large tourist consumption in Wuhan during the November holidays has been reported in many domestic and foreign media. Cultural tourism has further enhanced Wuhan’s reputation, and Wuhan, which is located deep in the interior of China, has gained global attention.
For the people in Wuhan who have always been enthusiastic and down to earth, they will welcome visitors from all directions with great enthusiasm during the November holidays this year.
During the interview with the 21st Century Business Herald reporter in Wuhan, both taxis and hotel staff enthusiastically introduced the beautiful scenery of Wuhan’s rivers and lakes to reporters. They presented that in addition to the famous Yellow Crane Tower, Wuhan also has many unique features, such as the river beach and the East Lake. Lake and river view.
The Wuhan tourist attractions reservation platform has opened the reservation channel for tourists from outside the province. For tourists from other provinces who have not been able to make an appointment, they will be allowed to enter the park with a humanized operation. The city’s star hotels launched a variety of complimentary products. During the festival, the city’s starred tourist hotels will offer “family moon cakes” for tourists staying outside the province, establishing courtesy channels, themed rooms for parents and children, and personalized services for tourists from outside the province. province, which are widely praised. On days 1-8, the 30 scenic spots that participated in Huiyou activities discarded tourists from other provinces who entered the park accounted for 30.5% of the total tourists, the Yellow Crane Tower accounted for 62% of tourists from outside the province and tourists from outside the city accounted for about 80%.
For the government departments of Hubei and Wuhan, the November holiday is an important time to show the world Wuhan after the epidemic. Government departments from Hubei Province to Wuhan City have also made very thorough preparations. From the announcement of free admission for A-level scenic spots on August 8 to planning a series of tourism activities, everyone is working hard to promote the recovery of the Wuhan tourism market. .
On October 9, Ye Qing, deputy director of the Hubei Provincial Bureau of Statistics, told the 21st Century Business Herald that he responded to the courtesy call from foreign tourists during the holidays and did not go to the scenic spot to “crowd” the tourists. foreign tourists, but came from the experience of driving and taking the subway while on vacation. Look, this year’s holidays in Wuhan have more traffic and people than in previous years, and the traffic jams are more serious than in the past.
On September 28, when a reporter for the 21st Century Business Herald interviewed the Wuhan Municipal Office of Culture and Tourism, local officials were still paying close attention to the weather during the November holiday in Wuhan. They were concerned that rainy weather could affect the scale and experience of tourism consumption. In addition, with the implementation of the ticket-free policy, the number of reservations in scenic spots has increased dramatically and special staff have been hired to answer tourism-related inquiries and complaints to ensure the service experience of tourists.
The resurgence of popularity in the tourism market is just a microcosm of Wuhan’s resurgence after the epidemic. Wuhan is accelerating its recovery in all directions.
According to data provided by JD.com, in the areas most affected by the epidemic in the first half of this year, the recovery in consumption during the double holiday this year was also very impressive. Taking Hubei Province as an example, total consumption during the holiday period exceeded 30% of the holiday in November last year. In addition, Wuhan’s five major comprehensive business groups, including Wushang, Zhongbai, Zhongshang, Hanshang and Industry and Trade, have accumulated sales of 1.537 billion yuan from October 1 to 7, a slight decline of 3% year-on-year; scheduled for October 1. -7 On the 7th, the city’s commercial retail sales were 14.23 billion yuan, a slight drop of 4% year-on-year; it’s basically back to the same period last year.
“Rehabilitation after the Wuhan epidemic is a battle that cannot be lost, and it has global importance!” Wang Zhonglin, secretary of the Wuhan Municipal Party Committee, emphasized the mobilization and deployment of the fourth quarter economic work conference on October 8. He also proposed “to ensure that 25 Ten thousand college students study at Han for employment and entrepreneurship.”
(Author: Zhou Hui Editor: Li Bo)
