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Xinhua News Agency, Nanjing, February 28. News Analysis: Chinese Professional Soccer Has Hit “Milestone”
Wang Hengzhi, reporter for Xinhua News Agency
Jiangsu Football Club announced on the 28th that it would cease operations, and last season’s Super League champions basically missed out on the new season. It looks amazing and shocking, but it looks like the dust has settled. After all, the stories of Chinese soccer clubs struggling to survive in recent months are not uncommon: From Tianjin to Chongqing, from Henan to Hebei, these aren’t many clubs in distress.
What happened to Chinese football?
The time dates back to five years ago, when the Suning Group took over the club for the first time, the Super League was in an era of running blindfolded. Broadcasting rights are sold at sky-high prices, clubs spend money, and renowned players and coaches enter. China has quickly become a gold rush for world soccer. In recent years, Suning has invested heavily in introducing high-level players such as Teixeira and Ramírez. The team record has always been at the forefront of the Super League and won the Super League championship last season.
The Chinese Super League under the Jinyuan soccer offense has objectively improved the degree of viewing, but its side effects are also very obvious. The huge salary of the players has become the “big head” of the club’s operating expenses, and the severe lack of hematopoietic capacity makes the club’s income and expenses extremely uneven. The data shows that the average income of Chinese Super League clubs in 2018 was 686 million yuan, the average spending was 1,126 million yuan, and the average loss was 440 million yuan. At the same time, the record of the national team is deteriorating and the Chinese Super League is considered a false prosperity, which does not lead to the real improvement of the level of Chinese football.
It is precisely due to the unsustainability of Jinyuan football that in recent years the Chinese Football Association has launched a series of salary limitation measures, which have been widely supported by the club, which can be called directed self-medicine. However, it is difficult to recover quickly: In 2020, up to 16 professional clubs will withdraw from Chinese football, including veteran teams like Liaoning.
Of course, the “advance” or “withdrawal” of the club itself is also part of the law of the market. In the past two years, the global economic environment has been tense and the new corona pneumonia epidemic has overlapped. Soccer investors have been more or less affected and many of them have run into commercial difficulties. Let’s take Jiangsu as an example. The club’s investor is Jiangsu Suning. Zhang Jindong, president of the Suning Group, said earlier this year that he would focus on the main retail avenue and take the initiative to do theft. Its listed company Suning Tesco announced a loss of performance in 2020 and then announced the suspension of changes of business control.
Whether it is Jiangsu or the surviving teams from Tianjin, Henan and Hebei, the crisis may occur at the same time node, but the carnival bubble of blind investment and unlimited blood transfusion will eventually burst. As Meng Yongqiang, a soccer investor who retired early last year, put it: “Entry and exit are seriously unbalanced. Most investors insist on government support with sentiment and fantasy, but the reality is cruel. and there will always be moments. ” when they cannot persist. “
Understanding the past is not a warning, but he who knows the coming can be persecuted. These days, short-term labor pains are unavoidable, the most important thing right now is to squeeze the pussies during labor pains, recharge, and start over, rather than getting lost in confusion or regret. The “Comprehensive Plan for the Reform and Development of Chinese Soccer” has already charted the path towards revitalizing Chinese soccer. When the irrational and blind development is falsified, the Super League must get back on track as soon as possible. Develop a more scientific club financial management system, promote the diversification of the club’s capital structure, effectively reduce the club’s pointless high-cost expenses, improve the league’s operating environment and level, encourage investment in the youth training and enhancing the club’s hematopoietic capacity, all of which will enable the club to achieve the long-term “Tesuji” of sustainable development.
Up to a point, it’s good that the bubble burst earlier. Chinese professional football ushered in its first “dividing line” after its rapid and brutal growth. Respect the law of football, abide by the law of the market, adhere to youth training, long-term success, Chinese football will finally usher in a true golden period and harvest season. (Finalize)Return to Sohu to see more
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