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Original title: Xiaohongshu winter solstice “dumplings” search volume reaches 600% on weekdays, chives and egg stuffed dumplings are the most concerned
On December 21, Winter Solstice Day, Xiaohongshu Throws Winter Solstice DelightsconsumptionAccording to the data, on the afternoon of the same day, the search volume for “dumplings” in Xiaohongshu reached 600% on weekdays, and the search volume for “tangyuan” and other delicacies that people love in the south as well. it’s been duplicated.
The data also shows that since January 2020, more than 1.3 billion people have searched for food-related content on Xiaohongshu. There are almost 8.4 million notes on the platform that contain the keyword “food.” Xiaohongshu has become an important one. Food content platform.
According to the responsible person in charge of Xiaohongshu community, since the week before the winter solstice, searches for the contents of the winter solstice food have gradually increased. On the day of the winter solstice, the search volume for keywords such as “dumpling” and “tangyuan” has seen explosive growth. Topics like “100 Ways to Make Winter Solstice Dumplings”, “The First Dish of Winter Solstice Dumplings”, and “The Most Delicious Winter Solstice Dumplings” have also become hot topics for users.
Among all the stuffed meatballs, the chives and egg stuffed meatballs have received the most attention, followed by the shrimp stuffing, the pork and green onion stuffing, the vegetarian stuffing, the pork cabbage stuffing, the purse stuffing , etc. At the same time, the “how to fill meatballs” has also become a hot pursuit, showing that more and more young people are trying to make meatballs for their families by themselves.
Unlike young people from the north who focus on meatballs, young people from the south have devoted part of their searches to foods such as “tangyuan”, “nian gao” and “lamb.” In Xiaohongshu, young people who love to try and innovate are also paying more attention to innovative ways to eat the winter solstice, such as brushed taro rice cake, healthy red bean rice cake soup, dumplings salted egg yolk and other notes that have received many likes, favorites and comments. . Many users left a message: “This way of eating still exists, try it today.”
“Food is the ultimate manifestation of fireworks.” Qu Fang, founder of Xiaohongshu, was at a show not long agoSpeaksZhong said that food has become a very important scene in Xiaohongshu. Under the influence of the epidemic, more and more people are reading food content or learning how to prepare food in Xiaohongshu, not only by loving themselves, but also by loving family and love. Friends, fireworks, and human contact will become Xiaohongshu’s biggest changes in 2020.
The relevant person in charge of the Xiaohongshu community said, “In 2020, the food content in Xiaohongshu will grow very quickly, regardless of the number of notes or the content.qualityBoth have improved enormously. The number of food notes has far exceeded that of the traditional food content community, and the gap continues to widen. Next year, Xiaohongshu will focus on increasing the operation of food content to meet the needs of users for more food content. “
(Article source:China Economic Network）
(Responsible editor: DF537)
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