What’s a good option for New Year’s Eve? The most popular 50% of netizens consume less than 1,000 yuan to eat and drink

Original Title: What’s a Good Choice for Chinese New Year? The Most Popular 50% of Netizens Consume Less Than 1,000 Yuan

Summary

[¿Cuál es una buena opción para la víspera de Año Nuevo? El 50% de los internautas que comen y beben más populares gastan menos de 1.000 yuanes]Under the call of the local Chinese New Year, this year’s Spring Festival has shown a different taste: New Year’s products are flying in the opposite direction, from home to various places, and you can feel at home in the place . Try; people do not move and young people buy Chinese New Year products online to ask their elders about the Spring Festival; e-commerce express delivery is not closed, and they can shop and buy with confidence during the Spring Festival. Statistics from the State Post Office show that on New Year’s Eve and the first two days of the new year, domestic express delivery exceeds 1.3 billion pieces, an increase of 223% year-on-year. (21st century business herald)

On the second day of the Lunar New Year, what do you bring with you? This year may be different.

With the Chinese New Year convocation on the spot, this year’s Spring Festival showed a different taste: New Year’s products flew in the opposite direction and traveled from home to various places, and the Chinese New Year can also feel the taste of home. in the place; people don’t move and young people shop online. Ask your elders about the Spring Festival for the Spring Festival; e-commerce express delivery does not close, and you can shop and buy with confidence during the Spring Festival, the State Post OfficeStatisticsIt shows that on New Year’s Eve and the first two days of the new year, more than 130 million items were handled by express delivery across the country.I andAn increase of 223%.

The sense of the New Year’s ritual is always gradually filled in in the process of purchasing New Year’s products. On the occasion of the Spring Festival, 21st.com Lab conducted a series of surveys on Internet users’ preferences for the Spring Festival. The results show that the position of the rigid demand for food is stable, occupying the first place among Internet users on the New Year’s product list. 50% of netizens spend less than 1,000 yuan on New Year’s products.consumptionLittle by little become mainstream.

　　Only food and drinks are needed, and 50% of Internet users consume less than 1000

According to data published by the Ministry of Commerce, since the launch of the electronic commerce “New Year’s Festival” in 2021, as of February 3, the network of my countryRetail saleThe amount has exceeded 510 billion yuan. From the data released by e-commerce, consumers are experiencing aConsumption update。

Taobao announced the “Ten New Year’s Items for the Year of the Ox Spring Festival”report“Shows that the Mahjong machine has become the most successful this yearemployeeWelcome to the New Year’s products, sales on e-commerce platforms increased by more than 130% year-on-year; Tmall’s “New Year Product Trend Report 2021” noted that Chinese New Year product purchases by young people are no longer focused on “eating”, fitness equipment and small high-value appliances have become in your selection of New Years products.

However, according to a survey conducted by 21 Wang Tiaojun, more than 70% of netizens still indicated that their main purchasesProductFor sandwiches, drinks and fresh fruits. Food continues to top the New Year’s consumer list, followed by clothing and hats.

In terms of the amount of New Year’s goods consumption, more than 70% of netizens said their consumption amount is less than 5,000 yuan, of which nearly half of netizens’ consumption is less than 1,000 yuan.

In addition, more than 10% of Internet users said that they did not buy new year’s products. “No Chinese New Year” and “no interest in Chinese New Year” are the personal feelings of some netizens, and some netizens said that “it is not a new year and it doesn’t cost a penny.”

　　Online consumption becomes mainstream, 90% of Internet users choose traditional electronic commerce

There is a dazzling variety of New Years products. For consumers, whether they are shopping in a more traditional and denser line, or if it is more convenient,productMore abundant online purchases?

21. According to Wang Tiaojun’s survey, netizens who choose to buy New Year’s products online are the most, accounting for 43.4%; Netizens choosing “both online and offline” are as follows, accounting for nearly 30%; the netizens who choose to buy offline are the least, 26.7%.

Online consumption of New Year’s products has gradually become more widespread. The reason lies in the reduction of the risk of offline crowding in response to the need for prevention and control of epidemics, and also in consumption in recent years.Main forceConversion.JingdongBig dataAccording to data released by the research institute, young people are the leading force in consuming New Year’s goods online. Users under 35 years old represent more than 50%. The consumption of New Year’s goods after 95 years has increased by 80%, and the number of users after 05 has increased by 183%.

In the survey “Buy New Year’s products online, which platform do you prefer?”, Taobao / Tmall andJingdongBoth received more than 40% of the votes.PinduoduoThe electoral participation rate was less than 10%. Douyin and Kuaishou were also on the stage on New Years Day this year, but compared to other e-commerce platforms, the gap is still large. Traditional e-commerce platforms continue to be the main channel for more than 90% of Internet users to buy New Year’s products.

　　Ecommerce Does Not Close During Spring Festival, With Mixed Reviews

The shopping spike around the Spring Festival is certainly a problem for e-commerce platforms and express logistics.the companyServiceA great level test. During the Spring Festival of previous years, major express couriers entered a similar “out of service” state and sellers on major e-commerce platforms also “cut orders” and “did not ship” to reduce disputes. shopping online during the Spring Festival. .

In this year’s Spring Festival, the express delivery industry has introduced a new scene: “three links and one delivery”, SF Express,Better、china post, Debang Express and other express companies have announced that “the Spring Festival will not close.”popularIndustry Expert Zhao XiaominagreeThe media said in an interview that this will be expressbusinessReally implement a start throughout the year.

At the same time, the main e-commerce platforms have also issued the slogan “No closure during Spring Festival”, and Taobao has also issued purchases such as “No delivery in seconds.”Warranty。

21. Wang Tiaojun interviewed netizens about e-commerce that does not close the Spring Festival.attitude. The results of the survey show that more than 40% of Internet users agree with this and think that it is convenient to buy during the Spring Festival; more than 30% of Internet users think this is too annoying for merchants and the express delivery industry; Almost 20% of Internet users said that they are used to stocking up for years and do not feel anything about it.

Some netizens also raised concerns about the practice of e-commerce platforms. Some netizens who opened stores expressed that they hope to take a break during the Spring Festival holidays, lest “all year long” become the norm in the future. Some think this move will impact offlinePhysical storeofSalesThe situation, a little “rush to kill”.

Friends, what do you think?

(Source: 21st Century Business Herald)

(Editor in charge: DF372)