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There has always been an inseparable relationship between music and street fashion, among which Hip-Hop is most closely related to the culture of sneakers. Looking back on the history of the two mixes, generations of musicians have promoted adidas Originals Superstar, Puma Suede, Reebok Classic, Converse All Star, Vans Old Skool, Nike Air Force 1 and Air Jordan. Under the guidance of Kanye West, Pharrell, Rihanna, Travis Scott, and others, the sneakers have become a creative canvas for musicians. Today, with the popularity of the sneaker culture, the role of the “popular weather vane” played by musicians has become increasingly obvious. In HYPEBEAST’s special project “Pumped Up Kicks”, we will take you to review the new MV every month. Sneaker instantly, to spy on current and future sneaker trends.
Drake
“Toosie Slide”
Nike Air Max 98 Black / Oil Gray (2019)
Drake’s latest single “Toosie Slide” is no longer required. In addition to the airborne champion “Billboard Hot 100 List”, his MV has also caused many issues on social media. First, the MV was filmed at Drake’s super mansion in Toronto, and two Kobe Bryant t-shirts were displayed to pay tribute to “Black Mamba.” Camouflage jacket on Drake’s body came from Raf Simons 2001-02 fall and winter “Riot! Series” Riot! Riot! “, This” God level “item recently sold again at a high price of € 14,000. As for the shoes, Drake chose a pair of regular versions of the black Nike Air Max 98 to match. The design though Itself is very discreet, it is impressive due to the sliding “brainwashing” dance in tribute to Michael Jackson.
Playboi Carti
“@MEH”
Ann Demeulemeester Leather Lace-up Boots (2019)
After more than two years of waiting, Playboi Carti finally released a new personal single “@MEH”, which will also be included on their new album “Whole Lotta Red”, which delights all fans. Unlike the favorite Sneaker’s Rapper, Playboi Carti loves all kinds of boots when pairing, and in the MV “@ MEH”, she chose a pair of Ann Demeulemeester lace-up boots, shiny white leather. The design is particularly eye-catching in this dark visual MV.
Justin Bieber
“Changes”
Supreme X Nike Sb Cat (2018)
Justin Bieber, the Canadian king who announced the postponement of the summer tour plan, announced this month the natural version of the title of the new album “Changes”. Unlike the previously released dance version of the MV, Bieber finally appeared in this MV. . The MV echoed the snow and ice landscape with a beautiful voice, and in the rice field scene Bieber chose a relatively small pair of Supreme x Nike SB Gato to match. The pair of shoes that debuted in 2018 didn’t cause much at the time. Fear, but Bieber demonstrated the possibility of combining it with shorts.If you can buy this pair of Supreme x Nike joints, it works at a low price, why not do it?
NBA YoungBoy
“Skip”
Travis Scott X Nike Sb Dunk Low (2020)
This month, DaBaby officially released the new album “BLAME IT ON BABY”, and was the first to announce the MV for the song “Jump” in collaboration with NBA YoungBoy, demonstrating how to completely disinfect the home during the outbreak. In the MV, DaBaby chose a pair of all-white Nike Air Force 1 Mid that the rapper loves the most. In contrast, NBA guest star YoungBoy is much more high-profile. The pair of Travis Scott x Nike SB Dunk Low on their feet is the most this year. One of the current shoes, due to the epidemic, the shoes are not yet for sale in the continent. As for when to meet you, pay attention to the official news.
Loski
“Kill”
Dior B23 High Top Blue Oblique (2019)
London-born hip-hop singer Loski, born in 2000, became one of the UK’s top music figures for Drill in just a few years after his debut. This angry style of music exposes the street struggles of young British people. It’s menacing, the lyrics are very dark, and the talented Loski is also a troublesome “trouble boy.” Just released the MV for the new song “Slay” recently. On the music tape, Loski chose a pair of dark blue versions of Dior B23 High Top. After the popularity of 2019, this pair of clear Hi-End sneakers still has a strong boost.
Skepta
“Major”
Nike Air Max 97 Lx (2019)
It’s well known that British Grime leader Skepta’s personal brand is called Mains, and his latest collaborative single with Chip & Young Adz is named after him. In the MV, Skepta still has a pair of his favorite Air Max 97. The blue and purple gradient shoe body design is eye-catching. If Grime is the “sound of street culture” in London, then Air Max is the entire English subculture. Icon symbolizes that is why Skepta will insist on choosing the type of Air Max footwear in the joint project with Nike.
Lil baby
“No sucker”
Louis Vuitton Lv Coach (2019)
Rapper Lil Baby, who was nominated for a Grammy, finally brought the MV version of his single “No Sucker” with Moneybagg Me this month. This song comes from the My Baby album “My Turn” released this year, and the MV is directed by Keemotion. Lil Baby demonstrated a total of two sets of styles, one of which is a completely black dress and Air Jordan 3 “Black Cement”. While the other set chose the striking purple Louis Vuitton LV Trainer, echoing the printed jersey and shorts.
NBA YoungBoy
“AI Nash”
Supreme X Nike Air Force 1 Low (2020)
In addition to supporting DaBaby’s new song “Jump,” NBA YoungBoy also collaborated with Cole Bennett of Lyrical Lemonade this month to create a music tape for the new single “AI Nash,” inspired by the two NBA regulars. Winner of the game’s MVP, legendary point guard Steve Nash. In terms of shoes, NBA YoungBoy chose a black version of Supreme x Nike Air Force 1 Low. Although this wave of common names on both sides has been “spit out” by many shoe fans, it was recently released online and followed by Box Logo to restore Supreme. The increase in classic items has once again made this shoe a hot topic.
RMR
“DISTRIBUTOR”
Oblique Neoprene Oblique Sandal (2019)
West Coast rapper Mozzy collaborated this month with two hot stars Polo G and Lil Poppa to bring the MV for the new single “Pricetag”, and this song is also included on his new album to be released on May 1. . In “Beyond Bulletproof”. In the MV, Mozzy wore a special No. 4 jersey and chose an Air Jordan 11 “Bred” pair of colors on his feet to match. Although today there are more and more heavy shoes, this pair of Air black and red The charm of Jordan 11 is still unstoppable. According to Nike’s third-quarter financial report, sales of the Air Jordan 11 “Bred” that returned late last year exceeded one million pairs, making it the best-selling pair of shoes in Nike history.
Mozzy
“Price tag”
Air Jordan 11 Retro “ bred ” (2019)
West Coast rapper Mozzy collaborated this month with two hot stars Polo G and Lil Poppa to bring the MV for the new single “Pricetag”, and this song is also included on his new album to be released on May 1. . In “Beyond Bulletproof”. In the MV, Mozzy wore a special No. 4 jersey and chose an Air Jordan 11 “Bred” pair of colors on his feet to match. Although today there are more and more heavy shoes, this pair of Air black and red The charm of Jordan 11 is still unstoppable. According to Nike’s third-quarter financial report, sales of the Air Jordan 11 “Bred” that returned late last year exceeded one million pairs, making it the best-selling pair of shoes in Nike history.
Jackboy
“Pressure”
High sneakers Amiri Bandana (2020)
Jack Boy, a Florida rap star, brought the latest “Pressure” MV this month. The video tells the story of his escape from the police chase. In addition to the striking BMW i8 supercar, the shape of the Jackboy is also in sight. It is well known that Bandana is one of the most popular items this year, and Jackboy demonstrated the combination of the pink Bandana print shirt and Amiri sneakers in the MV. Although Amiri is a niche option in the field of street fashion, the overall style ratio is absolutely perfect. .
BG8LOCC Egg Head
“My life destination”
Undercover X Nike React (2019) boot
Taiwanese rapper Egghead BG8LOCC recently released a new single “My Life Destiny”, whose MV visual and wardrobe inspiration was derived from “Breaking Bad”, while BG8LOCC was transformed into “Breaking Bad” Heisenberg, mod The Medicine of the Soul where people fall easily. To match the bright yellow lab coat, BG8LOCC specially selected a pair of “UNDERCOVER x Nike React Boot” filled with “experimental feel”. These high boots that can resist wind and rain are not only equipped with a React midsole, but also have an inflatable device for users. Adjust the wearing comfort.
In the recently released MV in April, the high-performance Drake garnered his seventh individual championship, and his mansion and art collection were even more eye-catching; Playboi Carti, who released his personal single two years later, didn’t leave you disappointed, and NBA YoungBoy shows the potential to become the next trend icon. So while I wait for the latest MV world news next month, what other MV sneakers will impress you the most this month? Welcome to leave a message to tell us!
