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Original title: What are the highlights of the opening of the second Canton Fair online compared to the first?
On October 15, the 128th Canton Fair was inaugurated as scheduled, the current Canton Fair will last until October 24, it will last 10 days like the previous one, it will also be an online Canton Fair like the previous one.
October 14, Canton Fairnews spokesperson,ChinaForeign tradeThe deputy director of the center, Xu Bing, inaugurated at the Canton FairPress conferencePresented above, the total number of booths at the 128th Canton Fair is about 60,000, exhibiting at home and abroad.companyAlmost 26,000, the scale is basically the same as in the 127th session.
According to the official website of the 128th Canton Fair, there are exhibitors and exhibitions, supply and sourcing berth, virtual showrooms, exhibitor live broadcasts, news and events, and conferences.Service, The cross-border e-commerce zone and other columns, provide participants with functions such as all-weather online display, marketing promotion, supply and sourcing coupling and online negotiation.
With the accumulated experience of the first online Canton Fair, what are the highlights of the second online Canton Fair?
Xu Bing introduced that to better implement the “enter, search and speak”objectives, The official website of the Canton Fair has been updated and optimized.
The first is “log in” to simplify the buyer registration verification loginProcess, Old buyers can quickly check, new buyers can conveniently register, wide entry and easy entry, the registration interface guide is more clear, and the password setting rules are more simple.The scope of the browser adaptation as well has been expanded, from the original Google browser as the mainApple, IE, and other mainstream industry browsers to improve the registration and login success rate.
The second is to “find it”, optimize the search engine and improve the search function in terms of keyword match, result ranking and page display.
For exhibitors, this may be the most important change. The 128th Canton Fair added the “virtual pavilion” function, which will focus on corporate virtual reality booths according to the category of the exhibition area, to make it easier for buyers to navigate the exhibition online and find target companies. It also aims to give participants a more physical display experience.
Live broadcast is Canton Fair exhibitors online show and attractclientOne of the most important ways to do this is that in the column of the live broadcast room of the first Canton Fair, the corporate live broadcasts are simply sorted by viewing time and volume. The rating rules for live corporate broadcasts of the 128th Canton Fair have been changed. A reporter from the Economic Observer Network learned from the Canton Fair Press Center that theproductThe main categories are divided into modules for viewing, and there are three modules: live broadcast, live broadcast review, and upcoming live broadcast.The live broadcast module combines the popularity of the live broadcast, the start time , eitherBrandThe company’s live broadcast and other factors comprehensively classify live broadcasts; the live stream review and upcoming live stream modules are sorted based on start time.
In terms of “getting to talk”, the 128th Canton Fair strengthened the double meaninginteractive. Add the function of providing electronic business cards and other contact information in interactive scenes between suppliers and buyers. During the live broadcast, exhibitors can actively remind buyers to send them business cards or start private conversations with buyers.
Economic Observer.com once reported that at the 127th Canton Fair, some companies reported that they could only go to theTencentmeetingExhibitors cannot actively contact buyers before the time of the appointment for negotiation.sensationDisadvantage, because some companies expect to have morecommunicationWay, I do not want to be limited to the Tencent conference platform. The problems of the above companies can be alleviated at Canton Fair 128. At this year’s Canton Fair, you can send electronic business cards to interviewers by appointment for negotiation.
In addition, the 128th Canton Fair also created an intelligent customer service system to intelligently answer the frequent questions of exhibitors, realize traffic diversion and increase the connection rate.
During the first online Canton Fair, some interviewees informed Economic Observer reporters that the drainage function of the online Canton Fair still needs to be improved. For some lesser known companies, the ability to attract new customers and potential customers is not as good as the physical Canton Fair. For example, in a physical exhibition, buyer A does not know exhibitor B at all, but exhibitor B presents exhibits that interest A, and A can immediately establish contact when he sees him when visiting the exhibition. , But if you are online, A is unlikely to open the exhibitor page or the exhibition page that you do not understand at all, which is time-consuming and laborious.
In response to the problem of drainage from the online Canton Fair, Xu Bing told the Economic Observer Network reporter that the physical Canton Fair has the advantages that the online Canton Fair cannot replace. Under the condition that the epidemic can be prevented and controlled and physical displays are allowed, the organizers will further improve the performance of physical displays.quality; Before the start of the exhibition, make more and moreInformation communicationAnd tradepair; In the future, the Canton Fair will be a trading platform that will be integrated online and offline.
“The physical exhibition is displayed on a fixed schedule and the online exhibition is displayed 24/7, 365 days a year, giving companies moreinternational tradeOpportunities for cooperation. “Xu Bing described the format of the future Canton Fair to a reporter from the Economic Observation Network. (End of full text) Let me briefly write what I learned at the press conference. See how much content you can get by interviewing companies today If you want to publish it in the newspaper, this Manuscript has to be rewritten, and I will write andto get betterWritten expression.
(Source: Economic Observer Network)
(Editor in charge: DF052)
I solemnly declare: The purpose of this information is to spread more information, and it has nothing to do with this booth.
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