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Original Title: Watching Movies Instead During Chinese New Year – Spring Festival Box Office Over 3 Billion, And Wang Dahe Capital Is Here Too
Summary
[Ver películas en el lugar durante el Año Nuevo chino: la taquilla de los puestos del Festival de Primavera rompió los 3 mil millones de yuanes. Daiwa Capital también está aquí]The first day of the Spring Festival movies this year ushered in a “good start.” According to data from Maoyan Movie Professional Edition, at 13:47 p.m. on February 12, the single-day box office in mainland China surpassed Lunar New Year’s Day 2019, setting a new single-day box office record in the Chinese film market. and break the global single market. Box office record in a single day. In 2021, the national movie box office (including service fee) on the first day of the new year will exceed 1.73 billion yuan. (China Business News)
At the cinema entrance, people queue to check the health code and check the tickets. The most popular movies are “Detective Chinatown 3” and “Hello, Li Huanying”, and many viewers take pictures in front of the movie posters.
This is a scene seen by a China Business News reporter during the Spring Festival holidays. The Spring Festival archive was originally the peak season for watching movies, and the Chinese New Year was triggered even more.consumptionAudience enthusiasm for watching movies, according to data from Beacon Professional Edition, as of 11:38 on February 13, the total real-time box office (including pre-sales) of the Spring Festival archive has reached 3.02 one billion yuan. of which “Detective Chinatown 3” ranked first. It accounted for 1.857 billion yuan, followed by “Hello, Li Huanying” at the box office at 540 million yuan, and the third was “Murder of novelists” at 206 million yuan.
Spring Festival stalls are off to a good start
According to last SeptemberChinese movieRelevant prevention and control guidelines published by the Projectors Association were issued, and the rate of attendance at cinemas in most of the country rose to no more than 75% .Xiaoqing, a third-year student at home during the winter break, it’s hereagreeA CBN reporter said in an interview: “This year’s Spring Festival has a wide variety of movies and I would like to see several movies. Today’s theater near my home,” Detective Chinatown 3, “basically hit the rate of highest attendance on all occasions … “The Murder of Novelists” is almost complete.
The first day of this year’s Spring Festival film ushered in a “good start.” According to Maoyan Movie Professional Edition data, at 1:47 pm on February 12, the single-day box office in Mainland China surpassed the first day of the new year in 2019, creatingChinese moviemarketA new single day box office record and also a one day box office record in the global single market. National movie box office on New Years Day in 2021 (includingServiceFee) more than 1.73 billion yuan.
According to data from Beacon Professional Edition, based on data from a single movie, among the seven Lunar New Year movies released during the Spring Festival, the box office for “Detective Chinatown 3” exceeded 1 billion yuan on the first day. , counting more than 60% of the box office that day, and the filming rate surpassed 38%, far exceeding the other six films; while “Hello, Li Huanying” and “Assassination Novelist”, second and third ranked, reached 296 million and 138 million at the first day box office, respectively.
It is worth noting that “Detective Chinatown 3”, as the Spring Festival movie that returned after a year, has become the most anticipated movie by the audience after the opening of the Spring Festival pre-sale. According to the official from “Detective Chinatown 3”WeiboIt shows that on the afternoon of February 11, the film’s total pre-sale box office exceeded 800 million yuan, breaking the pre-sale record of 774 million yuan set by the film “Avengers 4” released in China in 2019.
As the most popular movie with an attendance rate over 70%, “Detective Chinatown 3” also attracted the attention of a large number of viewers on social media. “Who is Q”, “Tang Detective 4 London”, “I was scared by Sinuo’s smile again”, “Chen Sicheng” and many other busy related search termsWeiboTop search list.
Behind the lively stalls of the Spring Festival are also flashing all kinds ofcapitalSilhouette.
Heaven’s eye checkBig dataIt shows that Ali is also the producer of three films, “Hello Li Huanying”, “Murder of Novelists” and “New List of Gods: Nezha Reborn”.NetEaseHe is the producer of “The Order of the Samurai God”, station B produced the animated film “New God List: Nezha Rebirth.” And the Tianjin Maoyan micro-shadow, which appeared in many films produced and distributed.Cultural medialimitedthe company,itsshareholderIn the existingTencentWith the appearance of Meituan. “Hello, Li Huanying”, “Samurai God Order”, there is a close relationship with actors Shen Teng and Jia Ling.dealContact.
Beijing culturedirectorChang Song Song, also in Gongfu Pictures (Ningbo)Limited liability companyAnd the producer of “Hello, Li Huanying” Beijing JingxiculturetourismShareHe served in a limited partnership. One of the producers of “Detective Chinatown 3” Beijing Yitong Legend Film and Television Culture Co., Ltd., director Chen Sicheng is one of the final beneficiaries.
Movie onlineDeal
The interesting thing is that, as the leading actor of “Detective Chinatown 3”, actor Wang Baoqiang and another Chinese New Year play, “The Legend of Shaolin Temple” were also broadcast, but the broadcast location was not a physical cinema, but an online platform. .
Dozens of new movies online are reported to have joined the Spring Festival archive list for joint efforts. Among them “The Legend of Shaolin Temple” starring Wang Baoqiang and “Fortune Diary” directed and starred by Song Xiaobao, these two films are in the new year. first gradeIQIYI, Tencent Video and Youku went online These kinds of movies distributed online under the PVOD single-chip payment model have attracted the attention of the market and users for the Spring Festival online movie archives.
IQIYIvice presidentCinema centerGeneral managerSong Jia publicly stated, “IQIYIThis year’s Spring Festival archives are mainly based on three points: First, in the context of the on-site Chinese New Year, we hope to create a New Year custom, where everyone can celebrate the New Year on the cloud and watch movies from great success in the cloud; second, we hope to give away movie tickets online. If it becomes a New Years item, everyone can give away movie tickets online; third, we hope to create a New Years flavor. Based on the first time new movies are being seen in the super theater, we have also opened many free blockbusters. “
A reporter for China Business News learned that big online movies, known as “Wang Da”, are becoming increasingly popular with capitalists and producers. Become a safer streaming channel Happy Twice revealed to a China Business News reporter that in addition to plays, theater movies, theater training and other businesses, great online movies will be its future development.Main forceOne of the businesses.
According to the “2020 China Online Film Industryreport“It shows that in 2020, a total of 1089 new movies will be released in China, including 305 new movies in theaters and 784 new movies released online. A total of 79 movies with a box office of more than 10 million movies online accounted for the 10% of the total number of new films released throughout the year The number of films has doubled since 2019.IQIYI42 titles, 15 Tencent Video titles and 23 Youku titles. In terms of the box office, the box office for tens of millions of movies was 1.39 billion yuan.I andAn increase of 125%, of which the cumulative box office of iQiyi’s 10 million movies reached 700 million yuan.
(Article source: China Business News)
(Responsible editor: DF506)
I solemnly declare: The purpose of this information disclosed by Oriental Fortune.com is to spread more information and has nothing to do with this booth.
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