Unlock the “lock point” of the silver hair economy and let seniors keep up with digitization

Original title: Breaking the “lock points” of the silver hair economy, enabling older people to keep up with digitization

Let the elderly keep up with the pace of digital development, we can continue to expand the elderlyconsumptionmarket, To better promote the economic development of silver hair

Recently, the General Office of the Council of State has issued a notice requesting that theService, Daily trips, medical treatments, consumptions and other aspects, to promote care andto get betterSmart services for seniors. This will not only enable the elderly to better share the fruits of the development of computerization, but will also open up “lock points” and create favorable conditions for the development of the silver economy.

The silver economy is also called the economy of the elderly, which mainly refers to the economic activities related to the elderly, including daily consumption,Internal cleaning, Health services, tourism and entertainment, educational services, etc.National Statistical OfficeStatistics show that at the end of last year, there were 254 million people aged 60 and over in China. Over the years, with the improvement of living standards andConsumer attitudesThe consumer demand of many older people has changed significantly, and thequalityDiversification,personalityTrends such as globalization and facilitation have gradually shifted from subsistence consumption toEnjoyment consumptionThe silver hair economy has broad prospects for development.

at the same time,The Internet、Big data、artificial intelligenceWaitinformation technologyWidely used smart services have profoundly changed ourjobslifetime. However, although many people enjoy the convenience of the Internet, some elderly people encounter various inconveniences in daily life due to their inability to operate smartphones, which not only affects the normal life of the elderly, but also restricts the development of the silver economy.

Internet means equality, sharing and efficiency. Smart services were originally intended to enable technology to serve more people and improve people’s life experiences, yet in the eyes of some people, the goal of the InternetclientIs it the younger generation, then inproductIn the design of services and services, the characteristics of the young are often taken into account and the demands of the elderly are ignored.

This situation is changing. Today, some financial institutions increase their staff in branches with older clients to provide traditional services; some communities specialize in providing smart technology advisory training courses for seniors; sometrafficThe center opens a special channel for the elderly … Many industries and institutions provide more personalized services for the elderly.

Enable older people to better integrate into digital life and shareDigital economyAchievement is the common responsibility of the entire society and requires the coordination and cooperation of all parties. Relevant government departments should encourageMarket playersProvide diversified services. Don’t overload related services on smartphones. On the other hand, we must also advocate for the formation of an atmosphere of “helping the elderly to adapt to smart life”, make good use of financial means and provide innovative and innovative services to older customers. ResponsablecompanyProvide the right support. Businesses must increase their focus on older people, build on the needs of older users, simplify operating procedures, and focus on information security. Communities and families must also pay attention to older people and help them adapt to digital life as soon as possible.

As our country enters an aging society, the consumer demand of the elderly continues to grow. By enabling seniors to keep up with the pace of digital development, we can continue to expand the consumer market for seniors, better promote the development of the silver economy, and enable seniors to better enjoy digital life.

(Source: People’s Daily)

(Editor in charge: DF398)