Total retail sales of consumer goods continue to increase. Monthly YoY Growth Rate of Catering Revenue Turns Positive for the First Time in the Year

Original title: Total retail sales of consumer goods continue to increase. The monthly annual growth rate of catering revenues turns positive for the first time during the year

Nov. 16National Statistical OfficeThe published data shows thatmarketSales continue to increase, monthly catering revenueI andThe growth rate changed from negative to positive. In October,Total retail sales of social consumer goods3,857.6 billion yuan, a year-on-year increase of 4.3%, an acceleration of 1.0 percentage point from September; a month-to-month increase of 0.68%.

　　China International Economic Exchange CenterLiu Xiangdong, Vice Minister of Economic Researchto acceptA reporter for the Securities Daily said in an interview that since the beginning of this year, retail sales of consumer goods have bottomed out due to the epidemic, and the growth rate of retail sales of consumer goods has shown a steady upward trend. each month. There are three reasons.Effective control, Production and life are more and more normal, consumption suppression and logistics obstruction have been greatly improvedto get better; The second is with stabilityjobStable growth and other relevant policies have been implemented, the will to consume has been recovered and the potential for consumption has been gradually released; third, several localities have adopted various expansion measures.Large consumptionPolicy measures, including consumer coupons, holidaysPromotionThe policy of expanding consumption in China has guided the steady growth of consumption.

Specifically, from January to October, total retail sales of consumer goods were 31,190.1 billion yuan, a year-on-year decrease of 5.9%, and the rate of decline decreased by 1.3 percentage points from January to September. . According to the location of the business unit, in October, retail sales of consumer goods in cities and towns totaled 3,349.8 billion yuan, a year-on-year increase of 4.2%; retail sales of consumer goods in rural areas reached 507.8 billion yuan, an increase of 5.1%. From January to October, retail sales of consumer goods in cities and towns totaled 2703.41 trillion yuan, down 6.0% year-on-year; retail sales of consumer goods in rural areas were 4.155.9 billion yuan, down 5.4%. Classified by type of consumption, October,ProductRetail sales were 3.420.4 billion yuan, an increase of 4.8% year-on-year; Revenue from catering services was 437.2 billion yuan, an increase of 0.8% and decreased by 2.9% in September. From January to October, retail sales of goods amounted to 2.82303 trillion yuan, a decrease of 4.0% year-on-year; catering revenue was 2,959.8 million yuan, a decrease of 21.0%.

Zhang Min, a statistician with the Department of Trade and Foreign Economic Cooperation of the National Bureau of Statistics, said there are 18 units above the designated sizeProduct CategoryAmong them, retail sales of 17 product categories increased year-over-year, including cosmetics,cultureRetail sales for 9 product categories, including office supplies, increased by double digits. Consumer updateCommercializationRapid growth In October, retail sales of cultural and office supplies, gold, silver, jewelry and cosmetics in units above the designated size reached double-digit growth of 11.7%, 16.7% and 18.3 % year-on-year. Among them, the growth rate of retail sales of gold, silver, jewelry and cosmetic products accelerated 3.6 and 4.6 percentage points, respectively, in September. Auto products maintained double-digit growth, along withnational economyContinuous and stable recovery,Resident consumptionConfidence has increased and the demand for vehicles to purchase has remained free. In particular, driven by policies to promote car consumption, car market sales have recovered significantly.

“The annual growth rate of total retail sales of consumer goods has increased even more compared to the previous month. What is even more commendable is that the catering revenue in October increased by 0.8% year-on-year, which is the first time this year that it turns positive, “Tao Jin, deputy director of the Macroeconomic Research Center at the Suning Institute of Finance, told Securities Daily.

Statistics show that from January to October, domestic online retail sales reached 9.127.5 billion yuan, an increase of 10.9% year-on-year, and the growth rate was 1.2 percentage points higher than that of January. To september. Among them, online retail sales of physical goods were 7.561.9 billion yuan, an increase of 16.0%, accounting for 24.2% of total retail sales of consumer goods; Among online retail sales of physical goods, food, clothing and consumer goods increased 34.3% and 5.6% respectively. And 17.4%.

“From the perspective of trends, consumption has clearly shown digitization,personalityThe characteristics of diversification, that is, online retail is showing high growth momentum, and the consumer improvement trend of personalized diversification is more obvious, new consumption,New RetailExpect the appearance of new business models and new models. Liu Xiangdong said.

Tao Jin believes that, as a whole, the basis for the continued recovery of the consumer market is relatively strong.jobsWith the development of vaccines, production and vaccination, the expansion of consumption will still have a relatively defined accelerating trend in the future.During the epidemic, online and online shoppingServiceIt has replaced part of the offline consumer and service industries and has achieved rapid growth. This new trend is expected to continue for some time.

(Source: Securities Daily)

(Responsible editor: DF522)