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“Hello teacher, our town and neighboring towns produce many apples every year. What size apple sells best in Pinduoduo?” “I opened a Pinduoduo store during the class and I want to sell our store. It sells agricultural products well!”
At 3pm on September 13, the new e-commerce platform Pinduoduo, together with the Yuncheng Municipal Commerce Office and the Municipal Human Resources and Social Security Office, held a special initiative on the “Path to Growth entrepreneurial online under the new pattern “in Yuncheng Talent and Employment Service Center. Training. Sang Ma, Director of Academic Affairs at Toto University, gave an on-site explanation of e-commerce operations to 70 young people returning from Yuncheng who are willing to start a business.
The trainees received detailed training and actively discussed how to make good use of the new e-commerce platform, how to take advantage of the trend of live streaming e-commerce, and how to use the mobile Internet to e-commerce Yuncheng agricultural specialty products.
▲Sang Ma, Director of Academic Affairs at Duoduo University, explained the knowledge of e-commerce to the students of the Yuncheng Talent Training Center. (Photo by Mao Bei)
“I was very inspired by this training,” said Pei Xuefeng, head of the Entrepreneurship Guidance Section at the Yuncheng Talent and Employment Service Center, enthusiastically. The first is to allow more young people to have a comprehensive understanding of Pinduoduo and e-commerce. The main force of electronic commerce of agricultural products; at the same time, we also responded to scholar Yuan Longping’s call during this year’s Farmers Harvest Festival to encourage and create more opportunities for young people to invest in modern agriculture.
Dirac, vice president of Pinduoduo Rural Research and New Agriculture Institute, said Pinduoduo, as a strategic cooperative e-commerce platform for this year’s Farmer Harvest Festival and the golden fall consumer season, will not only help product sales. agricultural, but will also focus on cultivating rural e-commerce talent. Only a group of new young farmers who understand the technology and know how to move up can stimulate the greatest potential of agricultural products to move up. “
Cultivate young farmers who understand e-commerce.
“The first step is to open an online store, familiarize yourself with the basic decorating, promotion and marketing content of the store, and then try the live broadcast to present our specialty agricultural products. He is not an internet celebrity. As long as he uses his heart, he can do a live broadcast of the patents, “said a trainee who participated in the training. Based on his idea, he can cooperate with the village cooperatives to collect the products within Cooperatives. In the past, merchants in traditional channels kept prices low. Then, they hope to use e-commerce channels to reach consumers directly and control the right to speak. In their own hands.
Unlike the previous training courses at Duoduo University, the average age of the trainees participating in this training is only 22 years old. Among the apprentices are young people preparing to return home to start their own businesses, as well as students from the Shanxi Yuncheng College of Agricultural Technology.
“After we issued the training notice, the registration was very enthusiastic. If it weren’t for the site restrictions caused by the epidemic, the scale of training would definitely be much larger than it is now.” To Pei Xuefeng’s surprise, the students at the school are extremely excited about learning e-commerce. “This is true. It was inspired by scholar Yuan Longping.”
In the 2020 Chinese Farmers Harvest Festival Golden Autumn Consumption Season live broadcast on September 7, scholar Yuan Longping specially recorded a video, sending a message to the post-90s to join the Chinese agriculture. “Modern agriculture is not the agriculture of the past. Modern agriculture is high-tech agriculture. It does not face loess and go back to heaven. It is mechanized, electrified and intelligent agriculture. We hope that our large number of educated young people will dedicate themselves to agricultural research “.
▲After the training, the trainees discussed the store’s operating skills with Sang Ma (first from right), Director of Academic Affairs at Toto University. (Photo by Mao Bei)
Sang Ma, Director of Academic Affairs at Duoduo University, specially adjusted the content and focus of the lectures according to the characteristics of the majority of young students. During the 3-hour face-to-face training process, Sang Ma first analyzed the advantages of the current Pinduoduo platform in the field of upstream agricultural products, so that students have the confidence to choose a platform with potential; Then, he also analyzed the basic links of the art and promotion of e-commerce operations. I made a detailed introduction; At the end, I’ll teach the specific hands-on links, from the backstage design of the store to the selection of specific products and pricing strategies, and introduce the introduction of hands-on live streaming operations and promotion methods.
According to Dirac’s analysis, Yuncheng agricultural products are characterized by large production and high quality, but their popularity is relatively weak. The human factor is one of the key factors. “Our training is to solve the talent bottleneck found in the upward trend of agricultural products and cultivate the knowledge and understanding of agriculture. The talents of e-commerce ‘new farmers’ consolidate the talent pool to that small farmers connect directly to the “national market” through the e-commerce platform. “
Build an upstream channel for e-commerce in the central and western regions.
The smooth opening of Duoduo University in Yuncheng is also an extension of the previous strategic cooperation between Yuncheng and Pinduoduo.
On May 18, the Yuncheng City Government and Pinduoduo signed a strategic cooperation agreement to jointly launch Youpin “Haochi Yuncheng e-buy Hedong” online cloud shopping activity. Pinduoduo will use nearly 700 million users and big agricultural product consumption demand data to comprehensively promote the construction of Yuncheng’s bottom-up agricultural products system. In addition, the Yuncheng government has also reached a series of cooperation with Pinduoduo to promote the construction of the Yuncheng consumer industry cluster, build a “digital chain” for Yuncheng specialty agricultural products, help Yuncheng incubate brands known and improve the e-commerce talent training mechanism.
It is worth mentioning that on September 22, China will usher in the third Chinese Farmers’ Harvest Festival with the theme “Celebrating a Good Harvest and Welcome Well.” The home event will be located in Yuncheng City. This is also the first time the event has left Beijing at home.
“Yuncheng has a certain e-commerce base, but most of the companies are small-scale and there are not many influential companies. Many people want to try, but give up when business fails. We really need systematic e-commerce training,” he said Pei Xuefeng. “The home of this harvest festival is in Yuncheng, which will greatly promote the development of local e-commerce. It is expected that with the help of new games such as the Pinduoduo platform and live streaming, the most prominent young people can be attracted to their places of origin through electronic commerce. The development of agriculture in Yuncheng. “
According to data from Pinduoduo, as of Aug. 31, the Pinduoduo City County Magistrate has conducted more than 195 live broadcasts, and more than 360 key people in charge of cities, counties and districts have entered the room. Live broadcast to promote local agricultural products (online). . Since February, various agricultural assistance activities, such as consumption poverty alleviation, have led to a total of 423 million transactions in the special areas related to the platform, and total sales of agricultural and secondary products exceeded 2,568 million jin.
“The uptrend of e-commerce of agricultural products is not an overnight effort. On the one hand, we are classifying and creating channels for agricultural products in the central and western regions. On the other hand, we are trying to train more young farmers who understand and love e-commerce through online and offline training and help the Yellow River. Good River Valley products can continue to come out competitively priced and high-quality and reach the table of nearly 700 million users, ”Dirac said.Return to Sohu to see more
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