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Original title: Tmall Auto also fights for Double Eleven, letting car orders fly!
At Tmall Double 11 this year, many people started buying real cars from their shopping carts.
From eating, drinking and having fun to buying a house and car, Tmall Double 11’s 12th yearconsumptionThose that bring more new shopping experience. From November 1 to November 11 at 1:00 a.m., more than 13 million people viewed cars on Tmall, of which 330,000 people ordered new cars online. This year at Tmall Double Eleven, Tmall Motors has stepped up its efforts to promote its automotive sector. It is understood that from November 1 to 1 a.m. on November 11 this year, more than 13 million people viewed cars on Tmall, and around 330,000 people downloaded offline subscriptions.
It is understood that from November 1 to November 11 at 1:00 am for the first time to join the “Tmall Good Car subsidy 10 billion”SAIC, The cumulative order exceeded 45,000; the first time to participate in Tmall Double 11Xiaopeng Motors, The cumulative order exceeds 18,000 orders, surpassing Xiaopeng e-commerce last yearPerformance。
Seeing these data, some netizens want to “surprise” the original online car buying boom.In the detailed information provided by Tmall, includingSAIC，Xiaopeng MotorsThey all have orders of more than 45,000 and 18,000 orders.
In fact, for the new car manufacturing forces, Xiaopeng was able to get nearly 18,000 online orders at Tmall Double Eleven, which is a relatively good result. Then I interviewed the employee of the Xiaopeng offline supermarket in Shanghai. They also felt that “in fact, offline sales channels will be relatively narrow and changes to online channels appear to be more anticipated.” Lian Tian Cat Auto also did not expect that there might be one during the Double Eleven online festival. A sales result of 80,000 times.
So far, the top three new energy vehicle sales in October and the top new energy vehicle company sales in October areWei Lai, Ideal andXiaopeng MotorsGet it, and then go down to Weimar, Nezha still has zero runs.
Wei LaiA total of 5,055 new cars were delivered in October, aBrandThe number of deliveries in a single month is at a new record,I andIt doubled and achieved year-on-year growth for the eighth consecutive month since March this year.Wei LaiThe number of monthly deliveries exceeded 5,000 for the first time, and it was also the first time that the monthly sales volume of a Chinese high-end car brand exceeded 5,000.
Ideal ONE delivered 3,692 vehicles in October, setting a new monthly delivery record for three consecutive months. The number of new orders in October also hit a record. From January to October 2020, Ideal ONE has delivered a total of 21,852 vehicles.
Xiaopeng Motors delivered 3,040 vehicles in October, a 229% year-on-year increase. Among them, Xiaopeng P7 delivered 2,104 units in a single month, reaching 2,000 units in a single month for two consecutive months.
Let’s look back again. In fact, at Tmall’s Double Eleven, participating car brands set the highest record for Tmall’s cars. It is reported to have spanned more than 50 conventional automobilesproductAnd more than 300 brands across the country, more than 7000DistributionThey came to the store to attend this event together. In fact, all consumersCognitionSome of them, like SAIC Volkswagen, FAW VolkswagenBYD, GAC Honda Great Wall, Chery GM, and then there are some like Wuling Baojun, Xiaopeng, Great Wall, Euler, Nezha, etc., fuel vehicles and new energy vehicles will appear in Tmall.
In fact, in the first half of this year,TeslaTeslaBegan to settle in Tmall, it is also the first worldTeslaAn online flagship officerSalesThe platform came to rest on Tmall.
Additionally, during Double Eleven, Tmall also launched a “Tmall Good Car Subsidy of Ten Billion”longProject, the project currently has no specification. It does not mean it will end from November 1 to 11. It can be overlaid one after another afterwards. It is included in the Tmall mall. You can click to pick it up.
AlibabaHe’s been chasing that “there are no tough deals in the world,” in fact, judging by the total data from the Tmall platform on Double Eleven.AgreementQuantity, total of Tmall and TmallVolumeIt stands at 498.3 billion yuan, and a single transaction on the Tmall car platform has almost a billion yuan in revenue. In fact, that start for a new Tmall car platform is already very good.
In fact, it was related to Tmall.jobsStaff incommunicationI also mentioned such a problem when I was in, “In fact, everyone has always thought that Taobao and Tmall are a shopping platform for mass consumption, such as cars, etc.Large consumptionCan a Tmall item form an order of magnitude on the Tmall platform and then sell it or how to deal with the aftermarket part? “For this, Tmall also gave his own understanding.
Well, Tmall Auto told us like this: “Among these tens of billions of subsidies, first connect to the Internet.coupon, And then go to the corresponding offline dealer store for verification, and the actual subsidy from the manufacturer will be obtained after the actual transaction is reached, which means it is a double subsidy, but the final transaction still is in the 4s store. In fact, there is not much difference between the usual way of buying a car, but there is one more step online, which is to take that preferential allowance. “So that consumers don’t have to think too much about whether it isAfter sales serviceOn the one hand, there will be disagreements or some questions.
In any case, this wave of Double Eleven craze has slowly faded, including the data provided by the manufacturers is quite gratifying, and the automotive platform has received some relative dividends.
The manufacturer chose the Rangli platform as responsible for the drainage, and the distributorsOperatingFor this reason, these three may have been a pyramid-shaped structure. Now, will there be a better balance of interests in Tmall? This thing is still worth exploring.
(Article source: OFweek)
(Responsible editor: DF524)
I solemnly declare: The purpose of this information is to spread more information, and it has nothing to do with this booth.
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